Social and Digital skills take centre stage - Randstad Workmonitor Survey Q3 2013 

Chennai, 12th November 2013: Social skills and digital literacy are becoming a major “must – haves” for new age employees, says the newly released Randstad India’s latest global Workmonitor Survey 2013, a quarterly review that tracks jobseekers confidence and provides a comprehensive understanding of job market sentiment and trends relating to the employment market across 32 countries. The survey indicates that employees’ social skills (91%), digital skills (91%), education (90%) and experience (94%) are more important now than 5 years ago.

The survey also reveals that 90% of the respondents believe that their job requirements will become more demanding in the next five years and this is much above the world average of 76%. Further, it was found that job requirements have become very challenging with around 90% of the employees opining that job requirements will become even more demanding in the next 5 years. This is much above the world average of 76%. 

Commenting on the findings, Mr. Moorthy K Uppaluri, CEO, Randstad India & Sri Lanka said, “As corporate India is becoming more global and diverse, organizations across industry sectors are recruiting talents from various geographies. Companies are therefore looking for employees with effective social skills who can fit into the organization’s culture. And since technology is the adhesive that connects a distributed workforce, digital literacy and netiquette have become vital qualities employers look for while recruiting.”

“India is fast emerging as a Human Resource Powerhouse for the world where 11 million workforce is getting added to the job market every year. This paves way for tough competition that will result in high demand and expectation from the organizations. With high demand on job requirements, employees should prepare themselves for this scenario and hone the skills accordingly. 

Other key findings from India report:

Employers demand on their employees competencies: In India, 91% of the surveyed employees believe that employers make higher demand on their employees’ competencies than 5 years ago which is a little higher than the world average of 86%.

Employers consider their employees’ social skills (87%), digital skills (90%), education and refresher courses (88%) and experience (88%) to be more important now than 5 years ago.

Job becoming more demanding in the next 5 years: In India, 90% expect their job requirements to be more demanding in the next five years which is above the world average of 76%. 90% of the Indian respondents believe that their job requirements have changed significantly in the last five years and this is higher in comparison to world average which is 72%.

By Education: 72% of the employees with middle or lower education feel their job requirement will be less demanding in the next five years while only 52% of employees with higher education feel the same.
By Gender: 98% of the respondents surveyed felt that Job requirement for Female has changed significantly in comparison to Men (84%) in the last five years.

Fear of not meeting job requirements: 52% of Indian employees fear that they will not be able to meet their job requirement while 94% are committed to do anything to meet their job requirement.
- In India, employees believe that social skills (90%) and digital skills (95%) will become more important for their role as compared to the rest of the world

- 94% of the employees believe that their experience will gain more importance while 90% feel that education, refresher course will become important.

- Women employees have more fear of not meeting the job requirements (60%) as compared to men (46%)

- Employees working in Government sector (74%) has more fear of not meeting the job requirement in future as compared to the employees working in temporary agency (67%) and elsewhere (45%).

- Employees in lower income group, INR 10, 00, 000 (60%) have more fear of not meeting their job requirement in future.

Skills and Competencies corresponding with the job requirement: 91% of the employers believe that they themselves are responsible for ensuring that skills and competencies of the employees match the job requirements. On the other hand, 91% of Indian employees attach a sense of responsibility upon themselves for ensuring that their skills and competencies match the job requirement. Therefore, achieving the right ‘Job – Candidate fit’ is the collective responsibility of the employer as well as the employees.

Mobility Index: Amongst all the countries surveyed, India has the highest index of 154. This is in line with the findings that emerged in all the previous thirteen quarterly surveys conducted since Q1 2010, and it has gone up by 7 points from previous quarter (147). While the finding per se is not new, its consistent trend over thirteen surveys confirms that the war for talent continues to be a major challenge for organizations in India. Malaysia and Brazil follow India with indices of 137 and 132 respectively. The mobility index is least in Luxembourg, The Netherlands and Germany indicating least employee churn. The index for US and UK is 110 and 109 respectively, implying moderate employee churn