As India Inc finally shows signs of growth, hiring across industries is expected to pick up, leading to a surge in demand for talent. Global CEO and Chairman of the executive board of leading recruitment firm, Randstad Holding, Jacques van den Broek is bullish about hiring and says the HR director's job today is a tough one in a vibrant job market. In an exclusive interview with TOI, he said HR and marketing would need to work together to build the employer brand. As Randstad prepares the ground to bring its global processes to India, recruitment process outsourcing (RPO) — a model that helps companies in cost-effective talent acquisition — is one trend that Broek sees maintaining its strong growth momentum.