First it was about bonuses, employee stock options (Esops) and flexi working hours. Companies would often use them as carrots to retain talent. Now, it is about luxury cars, high-end phones and expensive flats to attract top performers.Sample this: IT-major HCL Tech has rewarded 130 top-performing employees with Mercs or all-expenses-paid holidays abroad as a token of appreciation for their contribution to the company. Similar innovative perks are being offered by Infosys, the country’s second-largest IT major. The company has gifted 30,000 of its top employees with iPhone 6s, besides announcing 100% variable bonus payouts for the October-December quarter. The company’s attrition stood at 20.4 % for the quarter ended December 2014, higher than 20.1% in the previous quarter.

Mr. Aditya Narayan Mishra, President, Staffing, Randstad India was quoted in the story saying-“While the trend is attractive, it will not help in retaining talent for longer term.”

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