Ecommerce companies are driving demand for temporary staff this festival season, accounting for as much as 60 per cent of the short-term jobs being created, as they go on an overdrive to win market share in the most lucrative few months of the year. Brick-and-mortar retailers as well as consumer durable and telecom players are also hiring staff on a temporary basis.
Other staffing firms such as Kelly Services, Manpower and Randstad said while ecommerce continues to dominate, retail and telecom are going strong as well. Moorthy K Uppaluri, managing director at Randstad India, said companies are expected to strengthen manpower by 20-30 per cent.