the importance of a good social profile and how it can help you land your dream job

imageSocial media channels are not a replacement for traditional recruitment strategies but considering their high level of engagement, they are becoming more and more fundamental to the overall recruitment strategy. It comes as no surprise, therefore, that over 70 per cent of employers use social networking to research job candidates. There are many reasons why HR managers are turning to social media. Traditional tools like resumes and cover letters provide an insight about the candidate, but social media profiles help HR get a more accurate, updated information about the expertise, interests and talents. Companies also leverage social media to know a bit more about their candidate’s socio-cultural profile to evaluate organizational and cultural fit. 

Social channels allow businesses to reach a bigger pool of candidates. In India, 36 per cent recruiters use social networks as sources to acquire talent. Companies like Twitter India, Cognizant Technology Solutions, Expedia and HCL Technologies conduct recruitment drives extensively through social media platforms. 


Leveraging social profile and networks in job search

While looking for a job, most candidates follow a constant structure which includes:
  • Identifying the job opportunity
  • Creating a compelling resume, cover letter and pitch
  • Research targeting the job profile 
  • Interview
  • Negotiating and closing the job offer  

A good social media profile not only helps you leverage the same structure but also helps you look for more satisfying opportunities. A great advantage of a social media profile is its enables one to remain visible. It is also a great enabler to publish information as well as gather information and network with other users. Here are some ways in which we can make our social profile and networks work for us while searching for jobs.image

  • Use social media to enable recruiters to find you: Candidates should invest time in creating a robust online profile, especially on LinkedIn. Third party and corporate recruiters rely heavily on LinkedIn as a sourcing and referencing tool. According to Jobvite 2018 Recruiter Nation Study, over 92 per cent of recruiters used LinkedIn and 63 per cent used Facebook as a channel for recruitment efforts. Millennial recruiters are turning to Twitter and Instagram to search for potential candidates. Make sure that your profile is consistent with your resume info and contains keywords that make you searchable. 
  • Manage your online brand: Setting up a profile or opening an account on LinkedIn, Facebook, Instagram, Twitter and other social media sites is just the beginning. Your profile represents just one snapshot in time and without constant updates becomes dated. As one moves through life, one keeps acquiring new skills, joins new associations, champions new causes and changes jobs. Well-planned posts on Twitter, LinkedIn or even Instagram can create a rich picture and add more dimension to one's profile. It is ideal to, therefore, keep updating events, as and when they occur or set a reminder for every two months to update big or small changes to your social profile. 
  • Build Connections: The social and interactive nature of sites such as LinkedIn, Facebook and Twitter is the ability to connect to people and further tap into their networks and connections. Many opportunities can be found through second- and third-degree connections. You can also use the Groups function on various social channels to meet people with similar interests and goals such as people in your target industry. 
  • Use social media to make your qualifications stand out: HR managers often skim through resumes because of volume. When you apply for an opening, you have only a few seconds to make an impression on the recruiter. If you have been active, however on social media, mentions of you exist outside the resume. A recruiter might not go through a multipage resume, but an online profile that is interactive and easy to click through does the job for you. Research shows that about 44 per cent of employers check a potential candidate's social media and more than 40 per cent want to know if the candidate is a good fit for the company culture and is well rounded, with a wide range of interests. 
  • Use social media to prepare for interviews: Gather as much information as you can by visiting the organization's employee profiles on networking sites such as LinkedIn and prepare a highlight of your own experience to match the existing hiring patterns. Understand how the organization promotes itself online and weave your learnings into your presentation and discussions. Subscribe to blog posts and Twitter feeds to keep yourself updated in days leading up to your interview. 
  • Use social media to be a worthy negotiating adversary: Social media is a great place for gathering data, and its ability to finely search nuanced data by a mix of right keywords is unbeatable. Use social media searches to your advantage to negotiate your desired offer. 

Today, social media offers job seekers diverse opportunities including an easier way to apply for job openings in foreign markets. To use social media to your advantage, make sure your resume and online profile complement each other. The smartest job seekers are those who can successfully integrate their personal and professional images on social media to make a good impression on prospective employers.