am-brand manager in mumbai

randstad india
position type
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mumbai, maharashtra
Hospitality & Tourism
position type
reference number
randstad india

job description

am-brand manager in mumbai

Principal Accountabilities:
o Assist the brand manager in media planning and coordinating all modes of marketing
communication/ promotion execution across all mediums, including Digital, ATL and BTL - such as
print, outdoor, radio, launches, events, exhibitions, activations, trade meets, etc
o Innovatively ideate to execute various marketing collaterals required for the project within the
prescribed budget, quality standards and timelines
o Develop and execute customer studies (qualitative & quantitative) like triggers & barriers, etc
o Be the single point of contact for any product queries from Sales/ CRM during events/activations.
Ensure that necessary information is communicated to the relevant stakeholders in a timely manner
o Liaison with the creative team with respect to briefs, campaign planning. Ideating marketing
initiatives & programs along with agency partners
o Continuously building a pool of marketing vendors capable of executing various jobs as per
o Feed Brand Manager with real-time information from primary & secondary research - market
study, competition benchmarking and consumer research to facilitate decision-making for the
o Keep track of all brand-related expenditures vis-a-vis budgets across projects
o Regular MIS entailing marketing performance against set KPIs and ROIPerformance Measure of Success:Individual Accountability Shared Accountability
• Timely execution of on ground campaign
• Monitoring of promotional campaign
• Budget adherence
• Creation of periodic Marketing MIS• Digital creatives of the brandKey relationships:
External Internal
In house creative desk, Media and BTL
Agencies • CRM• Finance and Accounts
• Pre-sales and all vertical of salesFunctional Competencies:
• Marketing execution excellence
• Creative ideation and visualization
• Knowledge and know-how of marketing and branding
• Analytical and logical thinking
Isprava Competencies (3 Critical competencies):
• Result orientation and executional excellence
• Customer Focus
• Weaving passion and energy at work
Qualification & Experience:
Qualification Experience
• Master’s in business management • 5- 6 years of experience• FMCG background / Creative Agency experience
preferredRole progression to (Grade/function/location/business) :
o Vertical progression : Brand Manager
o Horizontal progression : Extension from current geography/ project to additional regions/


brand manager