am-cm & branding in chandigarh

randstad india
position type
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Banking & finance
position type
5 To 10
reference number
randstad india
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job description

am-cm & branding in chandigarh

? Job Description:

Please find enclosed the brief received from you on the Channel Marketing + Branding role :-

Designation � Assistant Manager � Manager � Channel Marketing + Branding
Reports to � Assistant Vice President
Location � CPC Gurgaon

Key Roles and Responsibilities �

1. Understanding business requirement and creating a brief for creative/BTL Agencies/Inhouse Studio Team.
2. Strong creative approach to guide creative team to come out with new ideas for various campaigns
3. Command on Hindi and English to help creative team in content writing.
4. Eye for detail for creative and copy before it goes in market.
5. Creating marketing campaign for partners (Advisors/Banca)
6. Planning & Executing campaigns
7. Measuring the effectiveness of the campaign on agreed KPIs
8. Continuous tracking of competitors activities and understanding pulse of stakeholders (Sales, Advisors,Partners) and consumers through regular structured or unstructured market research
9. Understanding competitors activities and identifying gaps in communication and creating & executing marketing plans
10. Ensuring all creative communications designed is filed with IRDA before execution
11. Cross functional coordination
12. Plan, develop and coordinate marketing activations
13. Vendor management - Managing printing and coordination with procurement and dispatch department for marketing collaterals

Role Type � IC . No reportees
Key Educ. � MBA � Marketing or equivalent
Exp.- 6 to 7 years

?Top insurance company

Client Introduction
?Quality healthcare and Apollo have become synonymous in the Indian subcontinent, a fact reiterated by global healthcare experts and international accreditation bodies. Committed to bring world class health care within the reach of every individual, Apollo Hospitals Group has joined hands with Munich Health, a world leader in the field of health insurance. The joint venture is poised to make good the conviction of both the partners that Indian health insurance market is on the brink of explosive growth.




?Good communication skills required
Experience in collateral production, marketing and PR activities , and project management are an advantage.