analyst-marketing.

o Build relationships with Field Marketing Managers for awareness and identifying opportunities
o Locate necessary details on account team + customer
o Reach out directly to Account teams
o Meticulously manage account status and outreach statuses
o Follow up religiously with account teams
o Pitch value prop of reference program to account teams
o Understand what customers to prioritize as references
o Pitch program and opportunities to customers
o If customer is interested in more than private reference, get docusign to document all interested advocacy activities
o Recommend innovations or optimizations to process of recruitment
o Hit a quarterly goal for customers recruited as references
o Maintain quality of references
- Validate References
o Follow-up with hand-raisers (from website, 3rd-party reviews) to validate references with account teams
- Onboarding reference customers
o Capture details from account team or customer to input into internal reference management system, Advocacy + Content Tool (Upland RO Innovation platform)
o Communicate to customers what it means to be part of the program
- Reference Fulfilment
o Take requests from Global and support in finding a sales or marketing reference
o In support of Pilot: Pro-actively identify customers with open opportunities who would benefit from reference conversations, reaching out to account teams

You will succeed if you:
- Are able to quickly adopt new technologies and adapt to new ones
- Have a sales-person mentality of ‘always be closing’ or ‘don’t take no for an answer’
- Like seeing your impact come to life everyday
- Are organized and process driven
- Like to improve processes and find the most efficient way of doing things