Master’s degree in Marketing/Mass Communication with specialization preferably in advertising /digital marketing.4-5 years of marketing communications in a conglomerate. • Excellent writing and editing skills.• Well versed with MS-Excel & Power point presentations.• Digital Marketing expertise.• Creative outlook Key Responsibilities: • Digital Marketing: o Prepare and monitor the Digital marketing budget on a quarterly and annual basis and allocate funds wisely for building business for short term and long-term goals o Drive SEO, PPC and email campaigns for various communication objectives. o Drive Content Marketing for brand engagement. o Help create and populate social mediahandles o Produce valuable and engaging content for the website and blog that attracts new consumers. o Coordination with Digital agency on day today basis. o Monitor, analyze and communicate results monthly. • Brand Communication: o Create, maintain, and strengthen company’s overall brand in all forms of media. o Help design global brand communication tools like marketing collaterals, advertisements etc for various product verticals along with the products team. o Evaluate opportunities for partnerships with trade magazines for sponsorships and advertising on an on- going basis. o Develop strategies and tactics to get the word out about the new business and drive qualified traffic to online and offline offerings o Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis o Adhere to brand guidelines for all creative work. • Events & Exhibitions: o Identify and execute participation in relevant industry events, each of which includes sponsorship and speaker opportunities. o Identify and execute participation in relevant industry exhibitions, each of which includes design & construction, venue branding and other display logistics
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Master’s degree in Marketing/Mass Communication with specialization preferably in advertising /digital marketing.4-5 years of marketing communications in a conglomerate. • Excellent writing and editing skills.• Well versed with MS-Excel & Power point presentations.• Digital Marketing expertise.• Creative outlook Key Responsibilities: • Digital Marketing: o Prepare and monitor the Digital marketing budget on a quarterly and annual basis and allocate funds wisely for building business for short term and long-term goals o Drive SEO, PPC and email campaigns for various communication objectives. o Drive Content Marketing for brand engagement. o Help create and populate social mediahandles o Produce valuable and engaging content for the website and blog that attracts new consumers. o Coordination with Digital agency on day today basis. o Monitor, analyze and communicate results monthly. • Brand Communication: o Create, maintain, and strengthen company’s overall brand in all forms of media. o Help design global brand communication tools like marketing collaterals, advertisements etc for various product verticals along with the products team. o Evaluate opportunities for partnerships with trade magazines for sponsorships and advertising on an on- going basis. o Develop strategies and tactics to get the word out about the new business and drive qualified traffic to online and offline offerings o Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis o Adhere to brand guidelines for all creative work. • Events & Exhibitions: o Identify and execute participation in relevant industry events, each of which includes sponsorship and speaker opportunities. o Identify and execute participation in relevant industry exhibitions, each of which includes design & construction, venue branding and other display logistics