associate director - digital marketing in hyderabad

posted
contact
randstad india
position type
permanent
apply now

posted
location
hyderabad, telangana
function
FMCG
position type
permanent
experience
10 To 15
reference number
939279
contact
randstad india

job description

associate director - digital marketing in hyderabad

?- This role will lead the media & digital agenda for Snacks & Beverages categories in APAC and is responsible for media planning, optimization, KPI setting, productivity & agency relations
- Lead the planning & optimization of media and digital investments across the brand portfolio at AOP/PSP
- Manage agency partners on the development of strategic annual media and digital plans, as well as define media and digital KPIs
- Partner with category teams to ensure delivery media and digital KPIs in campaign execution
- Partner with ANZ and PK category teams on any MEAPAC level reports & initiatives
- Lead the APAC relationships with key digital media partners (Facebook, Google, Twitter, etc.) and leverage the relationship to take forward the digital marketing transformation agenda in the market
- Partner with media agencies to deliver media productivity through more efficient strategies, better negotiations as well as inflation mitigation
- Work with media auditors in the market to ensure media governance and to enhance the efficiency of media spend
- Support markets in the evaluation, negotiation & execution of media sponsorships
- Lead partner management management and evaluation of media & digital agencies
- Provide leadership to APAC A&M procurement lead & support A&M productivity initiatives
- Provide leadership to the APAC Reporting & Analytics lead & support Media / Marketing Mix Modeling initiatives as well as on transforming marketing & media reporting & dashboards
- Provide leadership to the APAC Digital Manager & support key digital initiatives � JBPs, Digital ROI, programmatic media & digital innovation
People Responsibilities
- The role will also provide leadership and direction to a team of 3 (APAC Digital Media Manager, APAC A&M Procurement Manager, APAC Reporting & Analytics Manager
- Develop the reporting team capabilities, motivation and engagement levels
- Drive change management with market stakeholders to ensure the Marketing services hub is seamlessly integrated with the category organization


Benefits
?Best in industry

Client Introduction
?World's No. 1 Food & brewarages company

skills

?Digital Marketing, Media Marketing, social media marketing, PPC, Adwords, Google,

qualification

?- 10+ years of media/advertising/marketing experience required with at least 5 years in the media discipline (Media experience with both media ageies & in client side media roles preferred)
- Deep understanding of the media & digital landscape and ecosystem ; some experience of media in APAC markets would be preferred
- Multi-media planning, optimization and execution experience, including digital
- Bachelors Degree in any disciple. Masters preferred.
- Good communication skills and proficiency in English language
- Experience with optimization � media, non-working A&M and Marketing Mix Modeling