associate director - programmatic ad serve in bengaluru / bangalore

posted
contact
randstad india
position type
permanent
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posted
location
bengaluru / bangalore
function
Information Technology
position type
permanent
experience
12-17
reference number
62584
contact
randstad india

job description

associate director - programmatic ad serve in bengaluru / bangalore

Required Skills: 1. Overall 12+ years’ experience in program and project management
2. At least 3 years of experience with programmatic ad serve Program and stakeholder management skills
3. Understanding of the data and inventory monetization / value chain in the programmatic ecosystem for both publisher and brands
4. Ability to define roadmap and dependencies to set up and run programmatic channels
5. Ability to steer stakeholders towards delivery of programmatic set up and operations
6. Ability to create requirements lists for client’s teams (website, consent, media team etc.)
7. Enable the sales team and ad ops team with relevant concepts, KPIs and manage productivity
8. Understanding of privacy, GDPR and data controls in the context of customer data handling for programmatic ad delivery
9. Awareness of GAM360, DV 360, GA 360, Adobe Analytics and other technical components of programmatic ads
10. Knowledge of MOAT or similar 3 rd party verification platforms
11. Knowledge of customer data platforms, segmentation and their interaction with programmatic ad delivery
12. Knowledge of customer segmentation / monetization strategies to command a higher yield
13. Awareness of data structures and E-commerce data, analytics is desirable
14. Reporting on programmatic performances
15. Excellent communication skills
16. Experience in managing clients, Vendors and other partners

skills

programmatic ad serve

qualification

B.E/B.Tech