ba - marketing analytics in bengaluru / bangalore

posted
contact
randstad india
position type
permanent
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posted
location
bengaluru / bangalore
function
Information Technology
position type
permanent
experience
2-3
reference number
60101
contact
randstad india

job description

ba - marketing analytics in bengaluru / bangalore

● Proficient in marketing research and statistical analysis● Excellent analytical skills and a high degree of business acumen● Strong organizational, communication and presentation skills● Proven ability in handling concurrent projects with attention to detail and accuracy● Provides actionable overall market and customer insights to address key strategic questions.● Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.● Deep understanding of Google Analytics and Mixpanel● Responsible for analysing different ad platform (Google Search, GDN, UAC, Video Ads, Facebook, Affiliate Channels) performance metrics
● Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.● Evaluates customers’ online behavior and provides insights and recommendations for further enhancements to the guest experience.● Analyzes A/B and Multivariate tests, communicate results and provide recommendations.● Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.● Advises other marketing functions (App/website, online/offline advertising, brand, performance) as the knowledge owner for customer and market data.● Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness● Experience building and automating management level reporting● Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL● Proficiency in Microsoft Office Suite Preferred

skills

Dashboard, google analytics, Marketing Analytics, Data analysis, A/B Test, Segmentation, Statistical, Report

qualification

B.E/B.Tech