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brand manager - iws workshop in Mumbai

mumbai, maharashtra
Marketing & PR
position type
reference number
randstad india
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job description

?Major Areas of Responsibility

? Designing and implementing strategy and marketing plans for one of the Channels �

Independent (Service) WorkShops

? Develop and manage a marketing operation plan (BTL communication and activation), while

implementing marketing controls to measure the effectiveness of marketing programs and to

take corrective actions as needed to reach objectives

? Sales Target analysis of the network.

? Competition Tracking and Pricing.

? Briefing advertising agency & coordinating with them to develop this communication.

Ensuring flawless implementation. Developing in and on-shop advertising opportunities,

ensuring latest campaigns of brand Gulf come alive in top Workshops/garages


Client Introduction
?Leading lubricant manufacturing company


?marketing, brand , lubricant


?1- MBA from a top 20 B school.

2- Min experience 6 years. Maximum experience � 10 years. Ideally in the 7-10 years range.

3- Min 2 years experience in sales in lubricants / paints / batteries / auto related industry / fmcg

4- Min 4 years experience in marketing at least involving BTL communication/activation
apply now