brand manager - iws workshop in Mumbai
Marketing & PR
?Major Areas of Responsibility
? Designing and implementing strategy and marketing plans for one of the Channels �
Independent (Service) WorkShops
? Develop and manage a marketing operation plan (BTL communication and activation), while
implementing marketing controls to measure the effectiveness of marketing programs and to
take corrective actions as needed to reach objectives
? Sales Target analysis of the network.
? Competition Tracking and Pricing.
? Briefing advertising agency & coordinating with them to develop this communication.
Ensuring flawless implementation. Developing in and on-shop advertising opportunities,
ensuring latest campaigns of brand Gulf come alive in top Workshops/garages
?Leading lubricant manufacturing company
?marketing, brand , lubricant
?1- MBA from a top 20 B school.
2- Min experience 6 years. Maximum experience � 10 years. Ideally in the 7-10 years range.
3- Min 2 years experience in sales in lubricants / paints / batteries / auto related industry / fmcg
4- Min 4 years experience in marketing at least involving BTL communication/activation