Role & Responsibilities :
- Product brand management
- Develop product tools like packaging, catalog and communication strategy
- Lead effective communication development plans for product positioning and gaining mind share / market share, in collaboration with the product team
- Manage product launches and communication in line with the overall communication strategy and business objectives.
- Knowledge of product positioning and life cycle.
- Creating and Managing various communication tools & means - collaterals, brochures, catalogs, display units etc.
- Work closely with the sales & service team to build customer testimonials and case studies
- Retail channel marketing
- Channel communication strategy and execution
- Enhance retail visibility - shop branding, product display, signage, customer meets
- Schemes management
- Brand building through strengthening channel
Qualification: PG with specialisation in marketing
Experience: 5- 7 years of experience, out of which atleast 3-4 years in core brand/product management profile with experience of working in product launches and building communication tools for the product lines