brand manager in gurgaon

posted
contact
randstad india
position type
permanent
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posted
location
gurgaon, haryana
function
Other
position type
permanent
experience
4-8
reference number
64135
contact
randstad india

job description

brand manager in gurgaon

BASIC DETAILS

POSITION

PRODUCT BRAND MANAGER

LOCATION

MUMBAI

DIVISION

SALES

MANAGER

BUSINESS HEAD- Rx BUSINESS

SPAN OF CONTROL

INDIVIDUAL CONTRIBUTOR

ROLE TYPE

FULL TIME

TRAVEL REQUIRED

~30%

  

RESPONSIBILITIES

  • Marketing Strategy Planning: Contribute to the development of marketing plans, ensure effective implementation of marketing plans for own products in country in line with the overall franchise goals and marketing strategy
  • Business Planning (AOP): Track brand/market performance of product, analyze issues and action plan development within defined AOP and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans
  • Market (Market Conditions, Customers, Competitors) Analysis: Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to  own products in-country to analyze impact of market conditions, guide local franchise operations teams, report back to the regional team & highlight possible modifications to the regional/ franchise marketing plan
  • Marketing Operations: Lead execution of marketing plans for own products/ portfolio, coordinate with internal functions and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success &  determine corrective actions in line with AOP, provide timely and accurate MIS on operations
  • Product Life Cycle Management: Execute product plans for own country and franchise in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan  and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance
  • Marketing Communications: Support development of key marketing communications around own portfolio through seeking MR inputs , work closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio
  • Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; responsible for developing and maintaining regional key opinion registers; assist in coordinating Physician symposiums and participates in main customer events

 

 

QUALIFICATIONS AND EXPERIENCE REQUIRED

  • Minimum of 4 Years of Brand Management experience
  • Should have experience in working in either Diabetes, Oncology, Dialysis & Gynaecology
  • Experience in driving new product launch End-2-End
  • MBA from premium B School
  • Good communication skills along with empathy, compassion, and willingness to grow in hyper growth culture
  • 30% Travel requirement to gain customer feedback, meeting with channel partners and other key stakeholders

 

skills

marketing, Product managent

qualification

B.Sc, B-Pharma