btl head in hyderabad

posted
contact
randstad india
position type
permanent
apply now

posted
location
hyderabad, telangana
function
Manufacturing
position type
permanent
experience
8 To 15
reference number
934559
contact
randstad india
apply now

job description

btl head in hyderabad

?Accountability: Effectively market the companys products to increase market share, through advertising, promotion, market surveys, new product development and all other means available. Work closely with Sales and other department to maximize sales and develop new products with minimum investment in marketing activities.

Major Deliverables:
- Design and implement the marketing strategy for the Brand, Brand Launches, Brand positioning, Visibility and positioning in market
- Carry out periodic benchmarking studies, competitive analysis, and customer segmentation and finalize the market positioning plans.
- Monitor, analyse and evaluate market trends, consumer behaviour and competitor activity to identify market opportunities for the products.
- Supervise and work with external agencies for design of marketing communications including branding, public relations & advertising and events collateral materials.
- Ensure content design for companys website covering products, brands and positioning
- Generate analysis for product management including market and consumer research
- Support R&D and Production teams in new product development, product pricing and product lifecycle management.
- Develop and track metrics for success of marketing programs and initiatives.
- Capture Market intelligence and carry out competitive analysis for enhancing opportunities to maximize product potential

Benefits
?Best in industry salary, international clients, leading brand

Client Introduction
?An US$ 3 billion company, This Group is one of Indias fastest growing conglomerates, registered at a CAGR of 30% over the last decade. This company is a fully integrated player within the Pipes, Plates & Coils and Home Textiles sector, while it also has a presence in the other business verticals such as Steel, Infrastructure and Energy. As a globally recognized leader in the fields of Line Pipes and Home Textiles, This Group has captured a strong foothold in more than 50 Countries, it employs over 25,000 people and has as many as 100,000+ shareholders.

skills

?BTL, marketing, BTL activation, Tiles, Ceramics, promotion, Branding, ATL

qualification

?Accountability: Effectively market the companys products to increase market share, through advertising, promotion, market surveys, new product development and all other means available. Work closely with Sales and other department to maximize sales and develop new products with minimum investment in marketing activities.

Major Deliverables:
- Design and implement the marketing strategy for the Brand, Brand Launches, Brand positioning, Visibility and positioning in market
- Carry out periodic benchmarking studies, competitive analysis, and customer segmentation and finalize the market positioning plans.
- Monitor, analyse and evaluate market trends, consumer behaviour and competitor activity to identify market opportunities for the products.
- Supervise and work with external agencies for design of marketing communications including branding, public relations & advertising and events collateral materials.
- Ensure content design for companys website covering products, brands and positioning
- Generate analysis for product management including market and consumer research
- Support R&D and Production teams in new product development, product pricing and product lifecycle management.
- Develop and track metrics for success of marketing programs and initiatives.
- Capture Market intelligence and carry out competitive analysis for enhancing opportunities to maximize product potential