cmo in pune

posted
contact
randstad india
position type
permanent
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posted
location
pune, maharashtra
function
Manufacturing
position type
permanent
experience
20-25
reference number
62714
contact
randstad india

job description

cmo in pune

A leading brand in motorcycles. Designation: CMO Location: Pune Experience:Minimum 20+ years’ experience in Marketing. Should have an understanding of the two-wheeler industry.Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing and web analytics.
Proven working experience as brand manager Qualification: MBA in marketing. Responsibilities: Translate and implement the vision of the leadership team into the mission, brand positioning, and go-to-market strategies.Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms.
Product Events/Product launch: Develop & execute mega product launches, riding events, brand association, and collaboration (eg. Beach volleyball).
Merchandise & accessories: Devise and execute a comprehensive strategy to establish 'Merchandise and Accessories' as a revenue generation vertical for the company.
Establish performance specifications, cost and price parameters, market applications, and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Anticipate bottlenecks. Coach the team and get the best from everyone
Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels.
Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team
o Knowledge of ATL & BTL media and how to use it in brand plans
o Briefing the agency; Evaluation of creatives
o Local adaptations of brand materials as per regional needs

skills

Digital Marketing, 2 wheeler

qualification

MBA/PGDM