Job Description Role Objectives The incumbent will be responsible for all the creatives and marketing communication for TCPL brands allocated in the job Key Responsibilities • Design on-brand creative solutions for a variety of uses: websites, social media graphics, brand campaigns. • Make newsletter, announcement emails, presentations, videos for internal communication and external usage. • Participate brainstorming sessions with digital creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner • Review and approve digital creative developed by the agency team, ensuring deliverables that effectively address marketing goals and challenges • Produce fresh, innovative work that translates complex ideas into compelling digital experiences for visually sophisticated audiences • Present, or oversee presentation of final concepts, and obtain approvals for deliverables • A good eye for type, color, fonts, and movement is essential • Able to create videos and gifs • Should have had experience in creative creation for social media, website etc. • Develop illustrations, logos and other designs using software • Use the appropriate colors and layouts for each graphic • Work with digital creative agency and marketing team to produce final design • Ensure final graphics and layouts are visually appealing and on-brand tonality • The ability to visualize and plan social /digital campaigns • Software proficiency – high on Photoshop, Adobe Illustrator and similar design softwares, MS office, UI UX technical knowledge for microsites • The ability to design emailers and other marketing collateral for offline. • Invoice processing for Media & Digital Marketing function Desired Candidate Profile/Experience • 6 years of related experience with 4+ years of creative experience in agency or corporate setting • Any Graduation from the reputed colleges • Years of experience creating marketing/advertising campaigns from developing creative vision to overseeing production on time and budget • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print • Proven experience with concept development • Strong creative vision with an understanding of business objectives
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Job Description Role Objectives The incumbent will be responsible for all the creatives and marketing communication for TCPL brands allocated in the job Key Responsibilities • Design on-brand creative solutions for a variety of uses: websites, social media graphics, brand campaigns. • Make newsletter, announcement emails, presentations, videos for internal communication and external usage. • Participate brainstorming sessions with digital creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner • Review and approve digital creative developed by the agency team, ensuring deliverables that effectively address marketing goals and challenges • Produce fresh, innovative work that translates complex ideas into compelling digital experiences for visually sophisticated audiences • Present, or oversee presentation of final concepts, and obtain approvals for deliverables • A good eye for type, color, fonts, and movement is essential • Able to create videos and gifs • Should have had experience in creative creation for social media, website etc. • Develop illustrations, logos and other designs using software • Use the appropriate colors and layouts for each graphic • Work with digital creative agency and marketing team to produce final design • Ensure final graphics and layouts are visually appealing and on-brand tonality • The ability to visualize and plan social /digital campaigns • Software proficiency – high on Photoshop, Adobe Illustrator and similar design softwares, MS office, UI UX technical knowledge for microsites • The ability to design emailers and other marketing collateral for offline. • Invoice processing for Media & Digital Marketing function Desired Candidate Profile/Experience • 6 years of related experience with 4+ years of creative experience in agency or corporate setting • Any Graduation from the reputed colleges • Years of experience creating marketing/advertising campaigns from developing creative vision to overseeing production on time and budget • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print • Proven experience with concept development • Strong creative vision with an understanding of business objectives