JOB PURPOSE:
To discover what consumer really wants and identify the core story in all the noise for influencing key
business, brand and strategy decisions. Understand consumers, market and channel partners on an
ongoing basis to champion outside-in thinking. TASKS AND RESPONSIBILITIES:
• Champion consumer centric decision making as a way of working by understanding the
...
consumer insights manager.
- thane, maharashtra
- posted 8 days ago
- closes 20 march 2023
job details
summary
- thane, maharashtra
- a client of randstad india
- permanent
- reference numberJPC - 79888
job details
human truth behind the category consumers
• Understand the category and business nuances to meaningfully contribute through research
findings and interpretations
• Identify the most salient opportunities and threats, as well as emerging through qualitative
and quantitative research
• Understand the commercial objectives of the cluster by crop and product class and identify
barriers and enablers for these objectives.
• Communicate the insights to the whole organization in an easily understandable way for
enabling decision making
• Drive efficiency in the data collection, analysis and synthesis
• Question and prioritize the business data and analyses that are most critical for decision
making
• Understand and prioritize the market research objectives and finalize the study scope
making the brief in agreement with the requisite stakeholder
• Discuss results of market research studies with Marketing and Sales and incorporate study
conclusions in developing Product Positioning strategies and increasing effectiveness of
promotional spending.
• Use latest Market Research techniques to increase effectiveness of our Promotional spends
and Brand Design & Positioning.
• Support Pricing Excellence initiatives with relevant researches
• Execute annual exercises such as Commodity prices update and any other periodic data as
per business needs.
• Work with the regional teams on various data modelling initiatives from time to time
• Work with crop managers to identify market forecast for regional reporting
• Prepare reports of previous year market movements and BCS crop-wise sales
• Supporting teams in preparation of a questionnaire for internally executed surveys
IDEAL CANDIDATE:
• MBA from Tier 1/2 college with experience in Research Agencies
• ~10 years of experience in consumer durable/FMCG/Agri research with a skew towards
qualitative research
• Graduation in Agri will be an added advantage
• Strong English communication (presentation, written, and listening) skills (Must)
• Enjoys collaboration and the ability to work within diverse organizations and teams
• Ability to influence how decisions are made through consumer led research
• Shown success at deriving insight from data/conversations and successfully communicating
those insights to drive action
• Will have to travel around 20-25% of working time
show more• Understand the category and business nuances to meaningfully contribute through research
findings and interpretations
• Identify the most salient opportunities and threats, as well as emerging through qualitative
and quantitative research
• Understand the commercial objectives of the cluster by crop and product class and identify
barriers and enablers for these objectives.
• Communicate the insights to the whole organization in an easily understandable way for
enabling decision making
• Drive efficiency in the data collection, analysis and synthesis
• Question and prioritize the business data and analyses that are most critical for decision
making
• Understand and prioritize the market research objectives and finalize the study scope
making the brief in agreement with the requisite stakeholder
• Discuss results of market research studies with Marketing and Sales and incorporate study
conclusions in developing Product Positioning strategies and increasing effectiveness of
promotional spending.
• Use latest Market Research techniques to increase effectiveness of our Promotional spends
and Brand Design & Positioning.
• Support Pricing Excellence initiatives with relevant researches
• Execute annual exercises such as Commodity prices update and any other periodic data as
per business needs.
• Work with the regional teams on various data modelling initiatives from time to time
• Work with crop managers to identify market forecast for regional reporting
• Prepare reports of previous year market movements and BCS crop-wise sales
• Supporting teams in preparation of a questionnaire for internally executed surveys
IDEAL CANDIDATE:
• MBA from Tier 1/2 college with experience in Research Agencies
• ~10 years of experience in consumer durable/FMCG/Agri research with a skew towards
qualitative research
• Graduation in Agri will be an added advantage
• Strong English communication (presentation, written, and listening) skills (Must)
• Enjoys collaboration and the ability to work within diverse organizations and teams
• Ability to influence how decisions are made through consumer led research
• Shown success at deriving insight from data/conversations and successfully communicating
those insights to drive action
• Will have to travel around 20-25% of working time
JOB PURPOSE:
To discover what consumer really wants and identify the core story in all the noise for influencing key
business, brand and strategy decisions. Understand consumers, market and channel partners on an
ongoing basis to champion outside-in thinking. TASKS AND RESPONSIBILITIES:
• Champion consumer centric decision making as a way of working by understanding the
human truth behind the category consumers
• Understand the category and business nuances to meaningfully contribute through research
findings and interpretations
• Identify the most salient opportunities and threats, as well as emerging through qualitative
and quantitative research
• Understand the commercial objectives of the cluster by crop and product class and identify
barriers and enablers for these objectives.
• Communicate the insights to the whole organization in an easily understandable way for
enabling decision making
• Drive efficiency in the data collection, analysis and synthesis
• Question and prioritize the business data and analyses that are most critical for decision
making
• Understand and prioritize the market research objectives and finalize the study scope ...
To discover what consumer really wants and identify the core story in all the noise for influencing key
business, brand and strategy decisions. Understand consumers, market and channel partners on an
ongoing basis to champion outside-in thinking. TASKS AND RESPONSIBILITIES:
• Champion consumer centric decision making as a way of working by understanding the
human truth behind the category consumers
• Understand the category and business nuances to meaningfully contribute through research
findings and interpretations
• Identify the most salient opportunities and threats, as well as emerging through qualitative
and quantitative research
• Understand the commercial objectives of the cluster by crop and product class and identify
barriers and enablers for these objectives.
• Communicate the insights to the whole organization in an easily understandable way for
enabling decision making
• Drive efficiency in the data collection, analysis and synthesis
• Question and prioritize the business data and analyses that are most critical for decision
making
• Understand and prioritize the market research objectives and finalize the study scope ...
making the brief in agreement with the requisite stakeholder
• Discuss results of market research studies with Marketing and Sales and incorporate study
conclusions in developing Product Positioning strategies and increasing effectiveness of
promotional spending.
• Use latest Market Research techniques to increase effectiveness of our Promotional spends
and Brand Design & Positioning.
• Support Pricing Excellence initiatives with relevant researches
• Execute annual exercises such as Commodity prices update and any other periodic data as
per business needs.
• Work with the regional teams on various data modelling initiatives from time to time
• Work with crop managers to identify market forecast for regional reporting
• Prepare reports of previous year market movements and BCS crop-wise sales
• Supporting teams in preparation of a questionnaire for internally executed surveys
IDEAL CANDIDATE:
• MBA from Tier 1/2 college with experience in Research Agencies
• ~10 years of experience in consumer durable/FMCG/Agri research with a skew towards
qualitative research
• Graduation in Agri will be an added advantage
• Strong English communication (presentation, written, and listening) skills (Must)
• Enjoys collaboration and the ability to work within diverse organizations and teams
• Ability to influence how decisions are made through consumer led research
• Shown success at deriving insight from data/conversations and successfully communicating
those insights to drive action
• Will have to travel around 20-25% of working time
show more• Discuss results of market research studies with Marketing and Sales and incorporate study
conclusions in developing Product Positioning strategies and increasing effectiveness of
promotional spending.
• Use latest Market Research techniques to increase effectiveness of our Promotional spends
and Brand Design & Positioning.
• Support Pricing Excellence initiatives with relevant researches
• Execute annual exercises such as Commodity prices update and any other periodic data as
per business needs.
• Work with the regional teams on various data modelling initiatives from time to time
• Work with crop managers to identify market forecast for regional reporting
• Prepare reports of previous year market movements and BCS crop-wise sales
• Supporting teams in preparation of a questionnaire for internally executed surveys
IDEAL CANDIDATE:
• MBA from Tier 1/2 college with experience in Research Agencies
• ~10 years of experience in consumer durable/FMCG/Agri research with a skew towards
qualitative research
• Graduation in Agri will be an added advantage
• Strong English communication (presentation, written, and listening) skills (Must)
• Enjoys collaboration and the ability to work within diverse organizations and teams
• Ability to influence how decisions are made through consumer led research
• Shown success at deriving insight from data/conversations and successfully communicating
those insights to drive action
• Will have to travel around 20-25% of working time
experience
13
the application process.
See what comes ahead in the application process. Find out how we help you land that job.
1 of 4apply with randstad.
Applying with us is easy. We will review your application and see if you are a good fit for the job and the company.
2 of 4we’ll give you a call.
Our consultant will call you to discuss your application and further career aspirations if you're suitable for a role.
3 of 4getting you registered.
If you’ve never worked with us before, we’ll need some basic additional pieces of information to confirm your eligibility to work in India.
4 of 4compliance check.
Next, we just need to verify a few things - we’ll make the relevant compliance checks and keep you posted.
let similar jobs come to you
We will keep you updated when we have similar job postings.
Thank you for subscribing to your personalised job alerts.