customer marketing manager in mumbai

posted
contact
randstad india
position type
permanent
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posted
location
mumbai, maharashtra
function
Agro & Seeds
position type
permanent
experience
12
reference number
64853
contact
randstad india

job description

customer marketing manager in mumbai

Role: Customer Marketing Manager

Location: Mumbai

Experience: 10-12 years in Sales & Marketing. Candidates with Vegetable Seeds background are preferred

Scope: PAN India, Bangladesh and Srilanka (major work to be concentrated in Indian market)  

Reportees: Individual contributor position

Position Purpose:

Lead the Customer Marketing effort in select crops and other identified domains to ensure our product, proposition and communication strategies meet customer requirements

Responsibilities:

  • Customer marketing strategy – Design & Implement - Any thing at Distributor Level or retailer level
  • Manage respective Crop Teams - Pepper, Cucurbits, LSR&B portfolio
  • Pricing – Pricing Implementation based on framework finalized- Pricing of the products for the above said crops
  • New Product Launch Plan – New product Launching, Designing the Picture label, any launch event etc.
  • Customer Campaigns – Design & implementation of any campaigns related to Distributors or dealers or nursery growers
  • Digital Transformation – Digital marketing & other initiatives for the above said portfolio
  • Engage on Salesforce excellence and customer engagement initiatives like distributor meetings, retailer meetings, gifts etc
  • Tailored solutions – Help Design and implement
  • Inventory Assessment & Action plan for slow & non-moving products for the portfolio
  • Strategic Channel programs – Design & implement – Distributor meetings
  • Market Funding – Help design framework and implement

Requirement:

  • University degree (Master or equivalent)

  • Demonstrated influencing and leadership skills

  • Ability to drive results through ambiguity

  • Excellent communication skills

skills

marketing, Seeds, crops

qualification

MBA/PGDM, B.Com, B.Sc, PGDM, BBA