digital marketing expert.

 Basic knowledge of website analytics tools (e.g., Google Analytic, Google Ad Words, Web
Trends).
 Work with Procurement, Legal and Finance teams to improve processes and achieve
business objectives for the marketing organization.
 Measuring/reporting on the performance of all digital marketing campaigns and website
traffic flow using a variety of web analytics tools.
 Communicate with followers, respond to queries in a timely manner and monitor customer
reviews
 Collaborate with other teams, like marketing, sales and customer service to ensure brand
consistency
 Up-to-date with the latest trends and best practices in online marketing and measurement.
 Implement the day-to-day product marketing strategy, which could include:
1. Article Marketing
2. Video Marketing
3. SEO (Search Engine Optimization)
4. Pay per Click Marketing
5. Social Media Marketing
6. Influencer Marketing
7. Mobile Marketing
8. Community Discussion
Requirements and skills
Good to have Social Media Manager skills:
· Proven work experience as a Social media manager/ Executive
· Hands on experience in content management
· Excellent copywriting skills
· Ability to deliver creative content (text, image and video)
· Solid knowledge of SEO, keyword research and Google Analytics
· Knowledge of online marketing channels
· Familiarity with web design
· Excellent communication skills
· Analytical and multitasking skills
· Bachelor's degree in marketing or business.
· Any other relevant qualifications/certifications