digital marketing manager in delhi

posted
contact
randstad india
position type
permanent
apply now

posted
location
delhi, new delhi
function
Pharma, healthcare & lifesciences
position type
permanent
experience
15 To 18
reference number
934482
contact
randstad india
apply now

job description

digital marketing manager in delhi

? Building marketing strategies for Hospitals, advertising, promotions and activities which supports the brand plan
? Executing Digital marketing and sales strategy for hospitals to increase foot fall at the hospital with focused approach
? Developing strategies ATL and BTL activities for organization to increase brand recall
? Spearheading the design and implementation of a complex yet workable marketing communications strategy which concentrated on communication modalities
? Partnering with multiple disciplines (including global campaign teams, digital and insight teams, corporate marketing, product/solution marketing, partner marketing and field/regional marketing) to drive visibility, engagement and demand in target countries
? Liaising with marketing teams to understand customer journey, behavior and trigger points and identify targets for specific marketing programs
? Implementing marketing communications and web marketing strategies
? Streamlining ATL and BTL activities for organization in domestic and international markets for key specialties like transplant surgeries
? Developing marketing and communication strategy as per allocated marketing budget
? Managing relationships with key media and developing corresponding media, marketing and creative materials
? Executed successful post launch positioning and sustained growth with the help of apt strategist marketing and communication mix
? Initiated strategic planning and execution of successful launch of various digital campaigns
? Formulating long term/short term strategic plans, budgets for enhancing sales & marketing operations thereby achieving increased sales growth.
? Handling the sales and marketing operations for promoting various specialty and services of hospitals through retail, corporate, PR, Digital and International marketing.

Benefits
?Fringe Benefits

Client Introduction
?One of the international chain (Sweden based) of Infertility/IVF centers (3000 centers across the world).In India, Has centers in Delhi NCR/Hyderabad/Chandigarh/Ludhiana/ Jalandhar/Srinagar & various upcoming centers in project stage.

skills

?Digital Marketing, Search Engine Optimization, Social Media Marketing,Pay per click Social Media Optimization, Campaign Management

qualification

?10-15 year plus experience in digital marketing in hospital/medical Industry or in Digital Marketing Agencies