digital marketing manager in hyderabad

posted
contact
randstad india
position type
permanent
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posted
location
hyderabad, telangana
function
Consumer durables & electronics
position type
permanent
experience
3 To 5
reference number
941171
contact
randstad india

job description

digital marketing manager in hyderabad

?? Plan and execute all digital marketing activity of the company including SEO/SEM,
marketing database, email, content marketing, social media, display advertising and
re-marketing �campaigns
? Build and maintain our social media presence in line with our brand and content
strategy
? Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
? Identify trends and insights, and optimize spend and performance based on the insights
? Brainstorm new and creative growth strategies
? Plan, execute, and measure experiments and conversion tests
? Collaborate with internal/external teams to create and manage the various digital
assets like website, social media, campaign�landing pages�and�continuously�optimize
the customer/user experience
? Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points and suggest improvements and tweaks.�
? Collaborate with agencies and other vendor partners whenever required
? Evaluate emerging digital/marketing technologies.
? Cascade Knowledge and perspective for marketing tech adoption where appropriate

Benefits
?Fast growing organization with a strong leadership team.

Client Introduction
?Premium home automation.

skills

?SEO/SEM,
Email marketing and marketing database,
Display advertising campaigns
Social media Management
CRM Management

qualification

?? Proven working experience in digital marketing/ digital technologies and tools
? Demonstrable experience in successfully managing�
o SEO/SEM,
o Email marketing and marketing database,
o Display advertising campaigns
o Social media Management
o CRM Management
? Experience in identifying target audiences and devising appropriate digital campaigns�
? Experience in setting up and optimising marketing/advertising technology tools like
o Google Analytics
o Google Adwords/DoubleClick
o Google Trends
o Keyword Planner
o Facebook ad platform �
o Instagram ad platform�
o Linkedin

o Google/Facebooks native remarketing platform
o Email management like mailchimp/constantcontact or similar�
o External Remarketing/Retargeting tools like adroll/criteo or similar
o Content Marketing/Advertising tools like taboo/outbrain or similar
o Social Publishing platforms like Hootsuite or similar
o CRM platforms like zoho/zendesk or similar
o Marketing automation services

? Experience in optimizing landing pages and user funnels
? Experience with A/B and multivariate experiments wrt landing pages and user
experience optimisation
? Knowledge of working with front end technologies and development teams
? Strong analytical skills and data-driven thinking
? Up-to-date with the latest trends and best practices in digital marketing and
measurement