digital marketing manager in kolkata

posted
contact
randstad india
position type
permanent
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posted
location
kolkata, west bengal
function
Construction & Property
position type
permanent
experience
5-8
reference number
63775
contact
randstad india

job description

digital marketing manager in kolkata

Job purpose:-  The objective of the position is to conceptualize, manage, optimize and report all the digital campaigns running for all projects in company Duties and responsibilities:-  - Strategize digital campaigns for lead flow based on certain budgets- Get the campaigns executed with different stakeholders – creative team, digital agency and others- Monitor all campaigns regularly for their performance- Create proper and high standard reporting format on certain frequency to understand the performance metrics of the campaigns    in-depth- Create budget for marketing spends on all digital activities and campaigns based on past data and new strategies- Manage CRM system and lead flow coming from campaigns to sales team- Get changes done in CRM system for Sales members for easy use, better reporting and other work flows- Research on new tools/techniques/systems for better use of digital marketing spend, performance, data reporting or lead flow- Negotiate with real-estate portals and other agencies for pricing- Maintain relationship with other stakeholders in a professional manner Qualifications & Skills:- - Minimum Bachelors Degree from a Reputed Institute, preferably major in IT related field- Google Adwords Certification- Minimum 5 years of experience in conceptualizing and executing digital campaigns in Adwords and Facebook platform- Experience in working with Saleforce CRM system- Experience in working with other digital tools – Zapier/Crazy Egg/Google Analytics/Mail Chimp- Knack in finding new ways and technology tools to introduce in digital marketing- Target driven mindset in terms of entire lead funnel – lead qualification %, lead to booking conversion, cost per lead, cost per conversion 

skills

marketing, Digital Marketing, adwords, online marketing, google adwords

qualification

Any