digital marketing manager.

• Conceptualize and support digital marketing roadmap for the entire business – inclusive of social strategy/ asset management and media strategy.
• Analyze and identify consumer touchpoints for campaign and content optimization.
• Identify category benchmarks and conduct regular competitor analysis to identify best practices.
• Internal and external stakeholder management inclusive of cross-functional teams,procurement, creative agencies, and strategic partners.
• To drive consumer full funnel journey with digital marketing levers like YT, social media, OTT
• To drive performance marketing
• Initiate accurate, timely content, creative, campaigns and, Media across digital platforms while connecting with multiple vendors/agencies.
• Manage CRM campaign for effective lead nurturing and engagement. Experience: • Experience in digital marketing space - creating and managing content and media strategy.
• Understanding of using amazon marketing analytics i.e pi-tool.
• Understanding of google advance analytics.
• Good in building attribution model.
• Strong consumer association – ability to identify need gap state and act accordingly. ...