Location : Kolkata
Education : Graduation
Experience : 5 + years in any agency / brand
Job Details
o Must Have
o Create and execute bespoke 360 paid digital branding strategy and campaigns for assigned brands
o Develop and manage influencer association and related campaigns in collaboration with brand teams and agency (or publisher) partners
Key Responsibilities
o Ensure digital presence of brand in sync with overall brand communication; digital budget management for assigned brands/categories
o Developing and managing digital campaigns along with brand managers and digital agency – extension of main line, online-only & topical campaigns
o Measure and report performance of digital campaigns, and assess against goals (ROI and KPIs)
o Identify trends and insights, and optimise spend and performance based on the insights
o Manage PPC and Conversion focused campaign in collaboration with Performance agency for selected brands
o Implement SOPs, track budgets for assigned brands, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders (Internal media teams, brand teams and agency (or publisher) partners)
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