director digital marketing in chennai

* Organize initiatives for online programs and identify trends in online education space. * Expert in generating and managing digital information, including blogs, social media and websites, for the Institute. * Track, analyze, and report on performance of Institute's website and social media. * Should be an expert in managing online press room including online press releases and photo assets. * Work with faculty and administrative professionals to integrate various digital marketing initiatives * Coordinate instructional design with an understanding of best practices for digital marketing * Work with other institutional stakeholders to maximize institutional web presence. * Work with marketing / outreach department to expand the reach of online programs and generate increasing enrolment numbers. * Foster collaborative partnerships between deans, faculty, staff and students. * Maintain accurate data reports and informed decision-making. * Remain abreast of national / international trends and best practices related to digital marketing and constant innovations to be done to the Institute's web contents. * Lead the development and delivery of Institute's Global Reach Plan. Determine the strategic direction for the institution's internationalisation plans and ensure Schools and Directorates are aligned to the aspirationsDeveloping the reputation of the insutitute- locally, nationally andinternationally rapidly changing environment, whilst responding effectively tothe needs of staff, students, employers and other stakeholders.

Digital Marketing, Digital Media