email marketing manager in bangalore

posted
contact
randstad india
position type
permanent
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posted
location
bangalore, karnataka
function
Information Technology
position type
permanent
experience
3 To 8
reference number
943213
contact
randstad india

job description

email marketing manager in bangalore

?Roles & Responsibilities:
- End to End ownership of email marketing strategy. Planning, creation, execution, tracking, reporting of email marketing campaigns.
- Drive customer retention and loyalty by working and improvising on ongoing CRM campaign strategy.
- Plan email personalization to deepest level to maximize customer LTV and experience.
- Planning the customer journey, customer lifecycle, understanding customer behaviour and executing campaigns/engagement programs to improve retention
- Understand different customer cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought etc.) and behaviour across platforms
- Assisting with the business case

Benefits
?product company + strong profile

Client Introduction
?software Product Comany

skills

?Email Marketing

qualification

?- Demonstrable experience leading and managing email marketing & database
- Building email campaigns, database selection, and quality assurance of all outbound campaigns
- 3 to 8 years of experience:
- Impeccable grammar