general manager.

ensure timely supplies to customers and efficient management of key stakeholders-internally and externally.
3. KEY RESPONSIBILITIES
Business Development and Growth Strategy Implementation
 Implementation of business growth strategy focused on revenue/profit generation and customer satisfaction.
 Identify potential customers across assigned regions/markets, and establish a supply chain for the appointment
of distributor and retailer.
 Research and tap into new /potential business opportunities including new markets, growth areas, clients,
partnerships or opportunities for products, and services in existing markets
Lead Generation
 Generate leads, cold call prospective clients through the team, and seek out appropriate contacts within the
potential organizations., arrange business meetings with prospective clients
Negotiation and deal closure and contract Management
 Evaluate partners' needs and goals, examine risks and potentials, and develop negotiation strategies by
studying the integration of new ventures with company strategies and operations
 Develop and negotiate contracts and integrate contract requirements with business operations by working with
cross-functional teams.
 Close new business deals and seek HOD approvals for implementation.
Market Expansion, product diversification and customer relationships
 Identify and capitalize on new business opportunities in both international and domestic markets for Specialty
Butter & Fats
 Provide real-time feedback and support post-sale to maintain customer satisfaction and long-term relationship
 Plan and organize events such as exhibitions, dealer-distributors meetings etc to enhance customer
engagement networking for brand and business promotion.
Industry awareness, networking and people management
 Stay informed on industry trends and changes by participating in relevant events and sessions that enhance
awareness and builds customer loyalty.
MIS and Information Sharing
 Generate MIS and share the reports on trends and insights with the HOD and peers for action and closure.
 Present weekly market reports & update on agreed time intervals to the HOD on trends /competitors' activity
etcRegulatory and Statutory compliances
 Foster a culture of compliance and adherence to the SOPs and norms applicable from time to time.
Development of Self and TeamsJOB DESCRIPTIONFormat NO.: MI/GLD/
Rev. NO.: 00
Rev. Date:
PAGE: Page 2
of 3Confidential
- 2 of 3 - Ensure optimal allocation and utilization of sales resources by aligning their skills with opportunities,
developing them through regular training, mentorship and coaching,
 Set SMART performance goals for team members, recognize and reward exceptional performance.4. KEY DELIVERABLES / KEY RESULT AREAS
 Development and execution of plans in alignment with growth strategies for the assigned key accounts
 Regional market penetration through the appointment of distributors/retailers
 Explore new business opportunities in the domestic markets, generate leads and accomplish conversions
 Initiation of negotiation and contacts with potential clients
 Plan and execute brand /business promotion strategies for leads /new business and networking
 Foster and strengthen client relationships through networking, feedback and complaint resolution.
 Training, coaching and mentoring of teams for professional development and growth
 Establish MIS and reporting for speedier and data-driven decision-making.
 Efficient credit receivable management to maintain a healthy cash flow.
 Policy Compliance Business risk identification, mitigation and change management thereof.5. KEY PERFORMANCE INDICATORS
Indicator Measurable
Productivity
Sales Growth (Volume/Revenue/Profits)
Business Development
existing& new markets Increase in sales revenue by a targeted % (YoY)
 Growth in new business opportunities (Leads vs. conversion)
 Revenue growth from new markets (Existing vs. new Market Revenue ratio)
 Number of new dealers and distributors appointedCost
Budget & Expenditure Mgt Budget Vs Expenditures (Variances not > ……. %)Stakeholder engagement &
relationship Number of repeat business deals with existing clients.Quality
(After sales Support) Timely redressal of customer complaints
 Monitor and reduce iterations in channel partners etc.Morale
(Development of self & teams) MIS on Competition, opportunities and strategies
(No of reports presented per year)
 Coach 02 potential team members to develop performance
(improvement evidence in performance reviews)System and compliance
(Policy and SOPs Administration) SOP compliance and