general mnager modern trade in ahmedabad

randstad india
position type
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ahmedabad, gujarat
position type
reference number
randstad india

job description

general mnager modern trade in ahmedabad

Job Role  
  • Collect, capture and convey feedback to HO on all aspects of the business (including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes, etc) across channel, users, influencers, field employee
  • Acquire new business for key accounts, Modern trade & General trade South India.
  • Plan, develop/procure and launch new products as per industry trends and client demand.
  • Supervise and ensure training (product, systems and sales training) of all field employees in the region
  • Conceptualize Annual Marketing Plans and implement it South India to achieve maximum consumer and brand activation.
  • Execution of new product launches and work with Category Managers for collection of post-launch feedback
  • Effective Accounts Receivables management
  • Identify, develop, and evaluate marketing strategy, Develop pricing strategies, Formulate, direct and coordinate marketing activities and policies to promote products.
  • Consult with product development personnel on product specifications such as design, color, and packaging.
  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
  •  Use sales forecasting and strategic planning to ensure the sale and profitability of products,, analyzing business developments and monitoring market trends.
  • Plan, execute and achieve the sales targets as per the business plan.
  • Develop market intelligence and expansion of distribution network.
  • Promote and extend the Heritage parlors and parlor sales in the area of operation.
  • Ensure to collect/recover the sales realization and out standings.
  • Administration of Sales Offices, by Optimum utilization of resources, Funds and Cost Control in general and Sales & Distribution cost in particular.


Sales, business development, modern trade, Retail Trade