gm - s&m in pune

posted
contact
randstad india
position type
permanent
apply now

posted
location
pune, maharashtra
function
Manufacturing
position type
permanent
experience
10 To 18
reference number
937569
contact
randstad india
apply now

job description

gm - s&m in pune

?Head S&M � Pune Region
Designation: General Manager
Department: Marketing & Sales
Reports to : Business Head , Pune
Location: Pune
JOB DESCRIPTION
The incumbent is responsible for achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring implementation of regions marketing campaigns for generating leads for projects in the region.
QUALIFICATION & EXPERIENCE: MBA Marketing & Sales from Premier B school, 10-15 years relevant experience in marketing in residential segment in real estate.
Functional & Technical Competencies �
? Market Knowledge
? Product understanding,
? Customer understanding
? Business acumen
? Sales Promotions
? Channel partner management
? Market research tools
Role & Responsibilities
Budgeting / Regional AOP
? Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.
? Monitors marketing budget to ensure activities are within budget
? Provides BD team with inputs on product pricing and marketing budget for new deals
?
Sales Planning and Strategy
? Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project
? Assigns sales targets to team
? Tracks the Sales Inventory (through Sales Force, SAP )
? Interacts with customers for sales closure and final negotiations
? Establishes relationship and tie ups with banks for loan disbursement , interest rates and leads
Marketing Promotions Planning
? Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc
? Drives approval of marketing plans with HO Marketing
? Gives inputs on marketing campaign / MR activity needs (apart from the pre-approved plan) to HO
? Reviews project related content for creatives and drive approval with HO ,
? Ensures availability of creatives on time from HO marketing team
? Monitors the effectiveness of the marketing campaigns
Market Research
? Identifies external agencies to conduct market research for a prospective deal, assess market potential
? Reviews survey methodology
? Coordinates with external MR agency to conduct :
macro level market research, SWOT analysis, prevailing prices, competition projects
micro level research covering consumer study, consumer profiling , focus group discussions
Validates research reports given by BD and provides regional inputs
Product Development
? Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc) at design stage
Channel Partner Network / corporate sales set up and management
? Defines process and guidelines for creation and management of channel partner / corporate sales
? Shortlists potential channel partner according to company criteria
? Communicates company terms and conditions
? Monitors channel partners for lead generation and conversion
? Supports Channel Partners for post sales customer service
Lead Generation
? Plans with team members to generate and manage leads
? Monitors lead assignment, categorization and lead management as per guidelines
? Ensures updation of leads database on Googledocs
Customer Relationship Management
? Addresses escalated customer related issues � complains, queries
? Forwards customer complaints to relevant functions and follow up for resolution
Coordination with JV Partner
? Communicates sales and marketing strategies/ unit price/ pricing model etc.to JV partner
Behavioural competencies
Leading Self
? Initiative: Drive Ownership, tenacity
? Hunger to Learn & Improve: Humility, Growth Mind-set, Committed to Change
? Emotional & Social Awareness: Maturity, self-Awareness, Influence

Benefits
?5 Days working !

Client Introduction
?Leading real estate industry at Pune.

skills

?Excellent verbal and written communication skills.

qualification

?Head S&M � Pune Region
Designation: General Manager
Department: Marketing & Sales
Reports to : Business Head , Pune
Location: Pune
JOB DESCRIPTION
The incumbent is responsible for achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring implementation of regions marketing campaigns for generating leads for projects in the region.
QUALIFICATION & EXPERIENCE: MBA Marketing & Sales from Premier B school, 10-15 years relevant experience in marketing in residential segment in real estate.
Functional & Technical Competencies �
? Market Knowledge
? Product understanding,
? Customer understanding
? Business acumen
? Sales Promotions
? Channel partner management
? Market research tools
Role & Responsibilities
Budgeting / Regional AOP
? Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.
? Monitors marketing budget to ensure activities are within budget
? Provides BD team with inputs on product pricing and marketing budget for new deals
?
Sales Planning and Strategy
? Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project
? Assigns sales targets to team
? Tracks the Sales Inventory (through Sales Force, SAP )
? Interacts with customers for sales closure and final negotiations
? Establishes relationship and tie ups with banks for loan disbursement , interest rates and leads
Marketing Promotions Planning
? Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc
? Drives approval of marketing plans with HO Marketing
? Gives inputs on marketing campaign / MR activity needs (apart from the pre-approved plan) to HO
? Reviews project related content for creatives and drive approval with HO ,
? Ensures availability of creatives on time from HO marketing team
? Monitors the effectiveness of the marketing campaigns
Market Research
? Identifies external agencies to conduct market research for a prospective deal, assess market potential
? Reviews survey methodology
? Coordinates with external MR agency to conduct :
macro level market research, SWOT analysis, prevailing prices, competition projects
micro level research covering consumer study, consumer profiling , focus group discussions
Validates research reports given by BD and provides regional inputs
Product Development
? Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc) at design stage
Channel Partner Network / corporate sales set up and management
? Defines process and guidelines for creation and management of channel partner / corporate sales
? Shortlists potential channel partner according to company criteria
? Communicates company terms and conditions
? Monitors channel partners for lead generation and conversion
? Supports Channel Partners for post sales customer service
Lead Generation
? Plans with team members to generate and manage leads
? Monitors lead assignment, categorization and lead management as per guidelines
? Ensures updation of leads database on Googledocs
Customer Relationship Management
? Addresses escalated customer related issues � complains, queries
? Forwards customer complaints to relevant functions and follow up for resolution
Coordination with JV Partner
? Communicates sales and marketing strategies/ unit price/ pricing model etc.to JV partner
Behavioural competencies
Leading Self
? Initiative: Drive Ownership, tenacity
? Hunger to Learn & Improve: Humility, Growth Mind-set, Committed to Change
? Emotional & Social Awareness: Maturity, self-Awareness, Influence