head-corporate marketing in delhi / ncr

posted
contact
randstad india
position type
permanent
apply now

posted
location
delhi / ncr
function
Information Technology
position type
permanent
experience
15 To 18
reference number
935126
contact
randstad india
apply now

job description

head-corporate marketing in delhi / ncr

This is a senior level leadership role and the incumbent will be responsible for overall
product launch, driving go-to-market campaigns, digital marketing strategy, Company's
branding, devising content writing, PR & Media on a global perspective.

Benefits
?Working for an organisation which has multi-vertical industry expertise and have built applications on the company's platform for 17 different verticals. Their customer base includes some of the global Fortune 500 companies.

Client Introduction
A global provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM) solutions with a footprint in over 60 countries with large, mission-critical solutions deployed at Banks, Governments, BPOs & IT Companies, Insurance firms and Healthcare Organizations.

Interested candidates having 60 % althrough please share profiles at
godhuli.s@randstad.in

skills

?Industry and GTM
Content Marketing
Branding
Digital Marketing
PR & Media Events




qualification

Work collaboratively with Sales teams to create strategic marketing plans to support

Sales pipeline and revenue objectives. ? Good experience in US & mature markets. ? The incumbent is accountable for overall product launch, relaunch, regional go-to-
market campaigns, and new market entry initiatives. ? Guides in end-end in driving go-to-market campaigns from a marketing standpoint.
Engineering or MBA Graduate having over 15-18 years of experience in B2B
enterprise software platform/industry. ? Excellent communication skills with clarity of thought and articulation. ? Acumen in development of marketing plans tied to sales goals, objectives, metrics
and outcomes. ? Provide leadership and direction in the implementation of marketing plans,
including marketing events, promotions and branding. ? Develop, create, and manage marketing timelines. ? Must have outstanding writing, copywriting, and storytelling skills. ? Experience in audience segmentation and persona development to aid in content
mapping ? Exceptional analytical skills and decisive decision making skills; for improving
deliverables should be interested in figuring out solutions to problems. ? Experience in effectively collaborating across multiple teams. ? Proven experience in digital marketing, social media, content marketing. ? Ability to work across teams with geographically distributed team members. ? Motivated self-starter with the ability to learn and adapt, expertise and passion for
Customers.