head-digital content & distribution in chennai

posted
contact
randstad india
position type
permanent
apply now

posted
location
chennai, tamil nadu
function
Manufacturing
position type
permanent
experience
8 To 12
reference number
934969
contact
randstad india
apply now

job description

head-digital content & distribution in chennai

?Strategic
- Develop social media content strategies to reach various business objectives, inclusive of both brand-driving and sales-driving initiatives
- Work in a cross-functional, multi-geography team effectively sharing knowledge and ideas to create a collaborative work environment of learning as well as efficient execution.
- Collaborate internally with marketing, dealer development, after sales service & sales team to build holistic content & distribution buckets
- Work in collaboration with agencies and multiple vendors to identify and develop the best channel mix
- Build and enhance SEO capabilities in increase Organic site visits / leads etc
- Online reputation management by enabling tools and skills to address customer queries/complaints/requests
- Analyze data, write concise metrics recaps and report on the success of our social media & digital media channels and content
- Distribution and measurement. Development of content governance so content is consistent with our brand voice style and tone.
Operational
- Set and measure to monthly social media, e-reputation & digital media goals
- Project manage content programs, including developing timelines and managing the legal, financial and administrative needs
- Create & organize content calendars and processes to streamline and scale social media work, inclusive of creating/updating master databases and storing data
- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution etc...
- Work with counterparts from other areas of the business to continually improve the quality of the website and overall customer experience on the web
- Perform detailed content audits, identify gaps and develop plans to address.
- Lead on-site content merchandising
- Evolve process to increase efficiency in content delivery including the repurposing of content across multiple channels.
- Work with Agencies to create media plan for paid marketing. Monitor and Optimize paid campaigns for new Product launches, festive offers and other large scale promotions
- Brand sentiment analysis through ORM and necessary actions to improve positive sentiments
- Test and optimize: always leverage data to drive future content decisioning and optimize your creative approach to drive better results.


Benefits
?To be part of the founding team for India Operations

Client Introduction
?Leading European car manufacturer setting up their greenfield operations in India

skills

?Digital Marketing, Social Media, Social Marketing, online reputation

qualification

?- Masters Degree from a premium institutes like IIM, MICA and 8-10 years experience in social media, digital media, content & e-reputation
- Prior experience in the social media, influencer space, digital media e- reputation
- A solid understanding of third-party social media tracking tools
- Experience working on both organic and paid social media programs a plus
- Experience in Media buying and monitoring of campaigns for optimized spends and increased visibility of brand campaigns
- A creative-thinker. Has ability to populate a high volume of new content ideas
- Has a keen analytical understanding of social media, digital media & e- reputation KPIs by post type and platform, how to track to business objectives and how to analyze data to craft narratives and reports