head digital marketing in hyderabad

posted
contact
randstad india
position type
permanent
apply now

posted
location
hyderabad, telangana
function
Information Technology
position type
permanent
experience
8 To 12
reference number
946651
contact
randstad india

job description

head digital marketing in hyderabad

Responsibilities

� Provide thought leadership and perspective for creating a highly impactful Acuvate Brand engagement with potential and existing customers.

� Lead & Guide the Digital Marketing team.

� Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

� Design, build and maintain our social media presence

� Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

� Identify trends and insights, and optimize spend and performance based on the insights

� Brainstorm new and creative growth strategies

� Plan, execute, and measure experiments and conversion tests

� Collaborate with internal teams to create landing pages and optimize user experience

� Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

� Instrument conversion points and optimize user funnels

� Collaborate with agencies and other vendor partners

� Evaluate emerging technologies.



Requirements

� Proven working experience in leading digital marketing function in marketing Services and Solutions for an IT services company.

� Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns, content creation & marketing

� Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

� Experience in optimizing landing pages and user funnels

� Experience with A/B and multivariate experiments

� Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends etc)

� Working knowledge of ad serving tools

� Experience in setting up and optimizing Google Adwords campaigns

� Working knowledge of HTML, CSS, and JavaScript development and constraints

� Strong analytical skills and data-driven thinking

� Up-to-date with the latest trends and best practices in online marketing and measurement



Opportunity for the candidate

Acuvate (www.acuvate.com) is a software services company specializing provide services to Enterprise customer to accelerate their digital transformation with AI. Our Digital, BI, AI & Automation Practices provides high-tech, futuristic, smart and advanced solution to customers world-wide. Many of the top Fortune 500 companies are using Acuvate BotCore (www.botcore.ai), MESH(www.o365intranet.com) and other solutions for their AI, Bot and Robotic Process Automation needs.

You will be part of the Acuvate's digital marketing team and would be owning responsibilities to develop, implement, track and optimize our digital marketing initiatives across all digital channels.

If you live and breathe digital marketing, we want to talk to you.



Minimum Experience:

- Required Knowledge/ Skills/ Abilities with minimum 8 years in Marketing



Job Location:

- Hyderabad



Minimum Qualification:

- MBA Degree in marketing or related field

Benefits
Best salary, 5 days working, leading IT services company

Client Introduction
Leading IT services company based at Hyderabad.

skills

Digital Marketing, Lead generation, SEO, Hubspot, google adwords

qualification

Minimum 8 Years of experience in Digital Marketing