- Driving performance marketing strategy on Installs, Lead Generations, Traffic and Re- marketing across Mobile & Web platform
- Plan, execute mobile marketing campaign in building the brand online and responsible for delivering as per the timeline.
- Create, manage and optimize campaigns across all digital channels to ensure brand consistency including Google, Facebook, Instagram, YouTube, and others.
- Responsible to lead new digital initiatives and hacks for better campaign optimization.
- Responsible to develop and execute digital media strategy, establishing clear standards and measures of success for each application journey.
- Lead the development and oversee implementation of appropriate digital tools to support communication with prospective stakeholders.
- Utilizing a range of techniques including paid search and social media, SEO, SMM, content marketing.
- Develop KPI structure for digital performance review.
- Advocate of the brand essence, identity along with the guidelines.
- Ensure adherence to and implementation of the above across our digital infrastructures and in all copy and content creation, adhering to appropriate sign- off procedures.
- Create strategy and digital roadmap development and delivery that brings about effectiveness, efficiencies and innovative to grow organic visibility via SEO.
You Get:
- Present the Digital marketing strategy and solutions to the Founders.
- Result oriented, self-motivated, flexible and adaptable and be driven to strive continual improvement.
- Self-motivated team members, interns and freelancers with high energy levels.
- Freedom to do things to meet the business objectives.
- Build the digital experience on a global scale.
- 8+years of experience in digital marketing and progressively increasing experience in marketing/deploying digital marketing campaigns.
- Hands on experience in app marketing is required.
- Depth knowledge of CRM tools like MoEngage, Clevertap, Web engage.
- Proven leadership success at managing teams and multiple complex projects simultaneously.
- Strong thought leadership skills and a proven ability to manage, mentor and develop a high performing and highly engaged team.
- Excellent interpersonal skills, will be adept at fostering deep collaboration between design, Product, Engineering, Education, Marketing and Senior Leadership.
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