head-marketing in chandigarh

posted
contact
randstad india
position type
permanent
apply now

posted
location
chandigarh
function
ITeS & BPO
position type
permanent
experience
10 To 16
reference number
932506
contact
randstad india
apply now

job description

head-marketing in chandigarh

?o The role has three key responsibilities
o The first is to develop and articulate the value proposition for each of IDSs services / offerings
? This includes a top-down articulation of IDSs Overall Proposition
? Who we are, what we do.
? What makes us unique / Our differentiation.
? It also includes, the articulation of the value proposition and differentiation for each of the offerings
? This will require a good understanding of and research on the market (buy and supply side dynamics, competition, changing customer needs, commercial models�)
? Putting together the overall collateral for the firm and each of its BUs
? This includes, Corporate Decks, Sales Presentations, e-Brochure
? This element of the role also requires the individual to lead ongoing research and to work with individual BU leads to publish white papers, approach notes, etc
o The second is to lead Corporate Communications. This includes:
? External Communication:
? Development and maintenance of the companys website and micro-sites for individual BUs / offerings
? Development of high quality videos that help articulate / present the value proposition
? Online / social media campaign / feeds
? Internal communication
? Be an agent of change, and help articulate the new vision and the employee value proposition
? The thirds area of responsibility is Sales Support
? Partner with Sales and BU leads to research and identify potential clients in each of the focus geographies
? Run a top-down campaign to connect with these clients and to help open a counts
? Develop and arm the sales team with appropriate collateral and presentations


Benefits
?WIll lead marketing portfolio

ridhma.kb@randstad.in

Client Introduction
?One of the leading Business Process Management and Software Solution provider.They deliver quality solutions such as patent research and analytics, technology solutions, content management, engineering design and manufacturing support, physician practice management, eDiscovery and paralegal support, technical help-desk and other industry specific back-office processes

skills

?Marketing.
MarCom.
Internal and external communication

qualification

?? Must Have: Product management and marketing experience - in BPO, IT Services or Professional Services environments
? Good to Have: Experience of Research (especially for developing / fine tuning value propositions)
? Must Have: Worked in a good company / A- team and have experienced and learnt how to product high quality documents