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head paid media marketing in Hyderabad

posted:
location
hyderabad, andhra pradesh
function
Marketing & PR
position type
permanent
reference number
926317
contact
randstad india
apply now

job description

The Head of Paid Media will have responsibility for a huge digital ads budget and will be measured by leads and cost of acquisition against our high-growth plan

The ideal candidate brings a combination of managerial, strategic, commercial and creative thinking qualities along with the ability to adopt a hands-on approach to the role. They will lead a team in building strong, progressive growth in territories and maintain senior level relationships to drive positive ROI.'

We're looking for an expert in paid acquisition in a B2C environment. Paid advertising channels form a key part of our ambitious and well-funded growth plans and we're looking for an experienced marketer to lead this activity. We are looking for a leader with the strong experience necessary to head up a data-driven, cross-channel team to drive huge growth. Reporting to the Client Services Director - Digital Marketing, this high-profile role will develop and execute paid media strategies to help take our business to the next level.

Experience:

- 8+ years working in paid media, majority client-side experience preferred

- Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), display, affiliates

- Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)

- Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.)

- Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)

- Experience testing and implementing landing pages

- Experience with attribution modelling and working closely with business intelligence

- Experience building paid media programs from the ground up and scaling teams

- Experience dealing with complex cross-channel attribution models

- Experience creating and implementing testing frameworks for growth

- Advanced knowledge of marketing automation tools

- Experience with data visualisation tools (Tableau, Looker, Periscope, etc.)

- Proficiency in SQL is a plus

- Experience in the Education sector is a plus

- Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you- re speaking to

- Excellent sales and negotiation track record

Benefits
?Experience:

- 8+ years working in paid media, majority client-side experience preferred

- Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), display, affiliates

- Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)

- Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.)

- Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)


Client Introduction
Leading MNC in Hyderabad.

skills

"Digital Marketing"
"paid marketing"
"SEM" "PPC" "Paid Search" "Social media marketing"
"Google adworks"

qualification

The Head of Paid Media will have responsibility for a huge digital ads budget and will be measured by leads and cost of acquisition against our high-growth plan

The ideal candidate brings a combination of managerial, strategic, commercial and creative thinking qualities along with the ability to adopt a hands-on approach to the role. They will lead a team in building strong, progressive growth in territories and maintain senior level relationships to drive positive ROI.'

We're looking for an expert in paid acquisition in a B2C environment. Paid advertising channels form a key part of our ambitious and well-funded growth plans and we're looking for an experienced marketer to lead this activity. We are looking for a leader with the strong experience necessary to head up a data-driven, cross-channel team to drive huge growth. Reporting to the Client Services Director - Digital Marketing, this high-profile role will develop and execute paid media strategies to help take our business to the next level.

Experience:

- 8+ years working in paid media, majority client-side experience preferred

- Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), display, affiliates

- Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)

- Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.)

- Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)

- Experience testing and implementing landing pages

- Experience with attribution modelling and working closely with business intelligence

- Experience building paid media programs from the ground up and scaling teams

- Experience dealing with complex cross-channel attribution models

- Experience creating and implementing testing frameworks for growth

- Advanced knowledge of marketing automation tools

- Experience with data visualisation tools (Tableau, Looker, Periscope, etc.)

- Proficiency in SQL is a plus

- Experience in the Education sector is a plus

- Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you- re speaking to

- Excellent sales and negotiation track record
apply now