head retention marketing in mumbai

posted
contact
randstad india
position type
permanent
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posted
location
mumbai, maharashtra
function
Telecom
position type
permanent
experience
5-10
reference number
63674
contact
randstad india

job description

head retention marketing in mumbai

  •  As a part of the Growth function, the head of retention marketing will be responsible for driving customer retention initiatives including end to end CRM marketing & customer life cycle management (CLCM), loyalty program creation & management with the objective of achieving the monthly revenue growth targets for their own website.
  •  improving retention rate/higher repeat sales and growing engagement with our consumers.
  •  Hands-on experience with platforms/tools such as CleverTap is required.
  • This would encompass all retention related marketing activities, budget planning, optimization of performance & cost management etc.
  •  Create retention strategy for engaging with consumers through diff. stages of the life cycle, increasing repeat purchase and growing the life time value / drive revenue growth from our customer base
  • Develop & execute detailed monthly plans across mediums (emails, whatsapp, sms, etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met.
  • Build & manage end to end customer life cycle journeys with planned interventions at each stage of the journey to meet revenue & retention targets and create an optimal customer experience  

skills

CRM, Customer Loyalty, Retention Marketing

qualification

MBA/PGDM