hod marketing in mumbai

posted
contact
randstad india
position type
permanent
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posted
location
mumbai, maharashtra
function
Banking & finance
position type
permanent
experience
8-10
reference number
63054
contact
randstad india

job description

hod marketing in mumbai

Department: Customer Communications/ Marketing
Position: Head – Customer Communications/ Marketing
Reporting to: Chief Business Officer
Roles:
To Analyze the data collected from marketing managers around market
conditions, customers, competitor trends and many such things to finalize the
Marketing strategy aligning with business goals and so to implement customer
engagement strategies and to measure the progress of revenue generation and
adjusting the strategy as necessary.
Responsibilities
 Craft strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
 Prepare and manage monthly, quarterly and annual budgets for the Marketing
department
 Competitor research.
 Set, monitor and report on team goals
 Design branding, positioning and pricing strategies
 Ensure our brand message is strong and consistent across all channels and
marketing efforts (like events, email campaigns, web pages and promotional
material)
 Analyze consumer behavior and determine customer personas
 Identify opportunities to reach new market segments and expand market share.
 Reviewing all sales and marketing procedures and making sure that best practice
is being applied in all areas of the business
 Competitor research.
 Monitor competition (acquisitions, pricing changes and new products and
features
 Coordinate sales and marketing efforts to boost brand awareness
 Participate in the quarterly and annual planning of company objectives
 Evaluating and developing our marketing strategy and marketing plan.
 Planning, directing, and coordinating marketing efforts.
 Communicating the marketing plan.
 Researching demand for our products and services.
 Identifying potential customers.

skills

marketing

qualification

Any