influencer marketing manager in bangalore

randstad india
position type
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bangalore, karnataka
Information Technology
position type
reference number
randstad india

job description

influencer marketing manager in bangalore



Experience 7 + years

Location  Banaglore

Responsibilities :

       Research and identify key KOLs (Key Opinion Leaders)/Influencers within designated verticals especially in banking and cryptocurrency industry;

  • Find, onboard and motivate ambassadors to promote our brand and refer new customers on our key markets;

  • Find, onboard agencies and platforms that provide Thought Leaders, Opinion Leaders, and Influencers services;

  • Identify, onboard KOLs/Influencers specialists from other geographies to extend the brand reach;

  • Build an outreach strategy & pipeline, from pitching to closing to ensure the achievement of set objectives;

  • Drafting, negotiating, and closing KOL/Influencer agreements; 

  • Monitor KOL/Influencer activities and proactively provide content ideas for them; 

  • Help shape the strategy to improve our presence on social media, focusing on KOLs/Influencers & Talent partners;

  • Work closely with stakeholders within the marketing team to ensure brand consistency; 

  • Collaborate with brand, legal, finance and other teams when necessary for approvals and risk mitigation;

  • Attend relevant events for networking and business purposes;

  • Lead GTM campaigns that deliver high engagement (i.e. right creative direction for each campaign);

  • Monitor industry activity and news, as well as social media visual and cultural trends;

  • Be the expert on industry trends and find ways to implement them in different programs;

  • Report on KOL/Influencer marketing campaign results, analyse the ROI and suggest ways to improve the campaigns;

  • Document all best practices and learnings to share with the wider teams;

  • 3+ years of experience in managing KOLs/Influencers, either working at a brand or on the agency side;

  • Demonstrable track record of initiating, managing & monetizing relationships with KOLs/Influencers; 

  • Must be a social media maven with experience managing various social networks (Twitter, Facebook, YouTube, Instagram, TikTok, Pinterest, Snapchat, Tumblr, Reddit, etc);

  • Advanced knowledge of Social Media platforms and trends, and how to optimize the right content per each platform; 

  • Exceptional writing, communication, presentation and interpersonal skills;

  • Be an effective self-starter with the ability to navigate through ambiguity;

  • Experience working in a fast-paced environment and with lucrative budgets;

  • Proven ability to work in a result-driven environment;

  • Has intermediate knowledge of design and social media planning;

  • Industry knowledge in crypto and digital currencies is must.