junior influencer marketing in mumbai

posted
contact
randstad india
position type
permanent
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posted
location
mumbai, maharashtra
function
FMCG
position type
permanent
experience
2-5
reference number
63923
contact
randstad india

job description

junior influencer marketing in mumbai

ROLE: Junior Influencer Marketing
Job purpose
As the Social Media & Influencer Marketing Manager, you’ll manage the creation of social media
strategies, and the planning and execution of successful social media and influencer campaigns.
Ultimately, you should be able to increase brand awareness and audience engagement across a range of
social platforms, and be able to report on the effectiveness of your activity. You’ll have previous
experience in social media and influencer marketing and be comfortable leading your own projects.
You’ll need to be happy addressing current clients and prospects, and using social listening and analytics
tools. You’ll work closely with the Creative, Content & Digital PR, Paid Media, and Data Science &
Audience Insights departments, and report to the CMO.
Role & responsibility
• Audience: Work alongside the Data Science & Audience Insights team and use our social
listening tools to identify and build an understanding of our clients’/prospects’ target audiences
and trends
• Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness,
customer retention, online reputation, leads or sales as a starting point
• Social strategy: Work alongside the client’s internal team, agency, or/and our Content & Digital
PR team to define and manage the Social strategy. This may also include working alongside the
Paid Media team when amplifying social campaigns.
• Campaign Analysis: Analyse the end of campaign performance, coming back to the campaign
objectives and business goals, and identifying successes and areas for improvement
• Influencer marketing: Work with clients to define the right approach for influencers to meet the
set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content,
and ensuring the relevant agreements are in place
• Project management skills: Effectively manage client campaigns, ensuring they’re delivered on
time, to a high standard; communicating with social influencers and platform partners will be
necessary, as well as internal communications, i.e. with the Creative, Content & Digital PR, and
Paid Media teams
• New Business: Build responses to prospects’ briefs, identifying areas for improvement and ideas
for new activity and be able to present these in a compelling way to senior stakeholders
Qualifications
• Higher education in communication and/or marketing (or equivalent).
• 1+ years working with multichannel content creation.
• Experience from developing and implementing brand and content strategies.
• Experience from working with data and insights driven communication.
• Experience from leading and implementing agile working processes and teams is meritorious.

skills

social media

qualification

B.Ed