manager ecommerce merchandising in mumbai

posted
contact
randstad india
position type
permanent
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posted
location
mumbai, maharashtra
function
Retail
position type
permanent
experience
2-9
reference number
62543
contact
randstad india

job description

manager ecommerce merchandising in mumbai

Driving the annual/ monthly plan for the category/categories.
 Ensure daily sales/ traffic/ conversion numbers are met as per plan.
 Understanding of the category in details and how people make purchases in the category
and brands across segments.
 Month planning of the category with buying and marketing to drive traffic, sales and
conversion.
 Ensure customer funnels and journeys are in place for the best in class customer
experience to drive conversions.
 Ensure customer has as seamless buying experience for the category that he/she is
handling.
 Understanding of Adobe analytics.
 Ensure all store campaigns, cashbacks and affordability offers are live on the website.
 Should be able to articulate requirements to cross functional teams and collaborate to
drive business requirements.
 Coordinate with category / brands to get deals & offers benchmarking online or
otherwise.
 Coordinate with category/ brands/ marketing and drive monetization.
 Actively participating in the planning for all marketing campaigns and assisting
other teams in the planning as well as implementation of these for the online
channels.
 Detailed campaign, banner and category analysis.
 Constant market scanning of competitive assortments & pricing to identify gaps,
threat’s and opportunities  and taking corrective actions in conjunction
with buying, marketing and operations teams
 Continuous focus and actions towards increasing the range of products appearing
on the website
 Designing the offers and promotions (in coordination with the buyers) for the online
channel
 Conceptualizing various campaigns 
 Coordinating with Buying teams and directly with Brands to ensure timely
availability of rich product content
 Creation and monitoring of SOPs for all merchandising related activities Managing the process for all inventory returns and their liquidation in line with
defined SOPs.
 Maintaining (in systems) appropriate ranging and safety stock levels for the online
channels
 Monitoring sales and inventory levels to minimise lost opportunities & incorrect
sales
 Providing merchandising support in ensuring replacement products / alternative
sourcing of short-stock products for customers
 Ensuring all the promotions which are live on store are live on website to create
the Omni Experience to the customer
 Coach and mentor new members of the team so they are effective team members
and understand their work function and responsibilities
 Coordinate and understand traffic pattern and analyse customer journeys and
campaign
 Give the bestselling skus for SEM.
 Digital Influence stores.
 Coordinate with analytics and use the best of data to improve customer journeys
and website.

skills

merchandising, Category management

qualification

MBA/PGDM