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manager marketing in pune

posted
contact
randstad india
position type
permanent
apply now

posted
location
pune, maharashtra
function
Manufacturing
position type
permanent
experience
10 To 12
reference number
940136
contact
randstad india

job description

manager marketing in pune

?Responsibilities include:
Responsibilities:
- Creation of the Annual Marketing Plan and Execution � with Budgeting & ROI accountability � in line with the Business group objectives.
- Establish Thermax as the 'Trusted & Preferred brand of choice' within the market segments.
- Setting strategy, creative development, management and delivering the results from key B2B lead generation activities driven by BTL /ATL activities, SEO/SEM, social media, direct mail, email and conferences/events for the Thermax range of products.
- Drive Lead generation, by launching specific targeted campaigns (BTL/ATL, PR) for the identified market segments across product categories.
- Deploy the Marketing plans across the regions
- Effectively manage marketing budget to maximize lead volume and profitability
- Develop & Execute proposition Activation Plans � including Product launches, PR, etc- in line with category guidelines.
- Track the Sales & Market Shares across categories across regions.
- Identify new opportunities/approaches to promoting products and services
- Support partner and channel marketing initiatives using the full range of marketing tools/media
- Strong advocate for enhancing Brand and adhering to standards
Only relevant candidates should apply on gauri.l@randstad.in


Benefits
?Best in the industry

Client Introduction
?Client is into manufacturing of Diesel Engines for the Commercial Vehicles, marine, Automobile industry located at Hinjewadi.

skills

?marketing, B2B marketing, brand

qualification

?Responsibilities:
- Creation of the Annual Marketing Plan and Execution � with Budgeting & ROI accountability � in line with the Business group objectives.
- Establish Thermax as the 'Trusted & Preferred brand of choice' within the market segments.
- Setting strategy, creative development, management and delivering the results from key B2B lead generation activities driven by BTL /ATL activities, SEO/SEM, social media, direct mail, email and conferences/events for the Thermax range of products.
- Drive Lead generation, by launching specific targeted campaigns (BTL/ATL, PR) for the identified market segments across product categories.
- Deploy the Marketing plans across the regions
- Effectively manage marketing budget to maximize lead volume and profitability
- Develop & Execute proposition Activation Plans � including Product launches, PR, etc- in line with category guidelines.
- Track the Sales & Market Shares across categories across regions.
- Identify new opportunities/approaches to promoting products and services
- Support partner and channel marketing initiatives using the full range of marketing tools/media
- Strong advocate for enhancing Brand and adhering to standards