Job title
Parts Market Research & Promotions
Designation
Sr. Manager/ Ass. Divisional Manager
Department
Spare-Parts
Location
Bangalore
Qualification
B.E./B.Tech (Mechanical/Electrical/Production Engineering);
MBA/PGDM (Desired)
Work Experience
9-12 experience
Responsibilities and Duties
- Business Performance Reporting & Analysis
- To provide meaningful insights for Business Decisions based on data analysis
- Spare-Parts Pricing in-line with Profitability Targets.
- Spare-Parts Market Potential estimation
- Sales Support & Demand Generation
- To design & launch Promotional Schemes for Dealerships & Direct Customers to increase Market Penetration & Top-line
- Market Study & Benchmarking
- Competition (OEMs & Aftermarket) Products - Price Offerings & Analysis
- Understanding End-Customer Insights
- Go-To Market Plan for New Products
- Branding of Spare-Parts
- Promotional & Training content development for Effective Communication of Product USPs
- Knowledge Sharing on Product USPs & Feature-Advantage-Benefits
- Component Performance Studies of OEM vs Aftermarket Offerings
- Structuring Incentive Program
Required skills
- Construction Equipment – Spare-Parts – Decent Product & Market Understanding
- Product Marketing Application Knowledge
- Techno-Commercial
- Data Analysis (MS Excel Proficiency: Intermediate Level or Higher)
- Data Visualisation & Reporting (Power BI)
- Good Presentation Skills
- Able to understand Business Requirement from angles of various stakeholders
- Team-Player
- Able to work with Cross-Functional Teams
- Market Research Tools – In-Depth Interviews
- Able to deliver multiple projects as per timelines
- Customer-Centric
- Able to prioritise Short-Term & Long-Term Projects
Desired skills
- Proficiency in MS-Excel and Power point
- Self-Starter
- Motivates Team to Achieve Goals
- Good Understanding of Business Finance & Financial Metrics
- Understanding of various Pricing Models is a Plus
- Knowledge of various Statistical Analysis (Descriptive & Predictive) is not mandatory but is desired.
- Related industry experience
