marketing analytics manager in hyderabad

posted
contact
randstad india
position type
permanent
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posted
location
hyderabad, telangana
function
Construction & Property
position type
permanent
experience
2 To 5
reference number
939234
contact
randstad india

job description

marketing analytics manager in hyderabad

?? Driving the analytics agenda in the space of marketing campaigns
? To build, design & track Campaigns strategy across channels (outbound, inbound, social media, paid portals etc.)
? To create customer journey/ life stages relevant from the marketing campaigns standpoint & define data analytics driven strategies for catching the Customer in the Moment of truth (to cross-sell)
? Stakeholder Management: Engage with stakeholders and providing key inputs while designing of campaigns
? Work on paid campaigns using Google analytics and Facebook for digital lending products
? Reporting campaign performance and creating monthly dashboards
? Lead & drive campaigns optimization through new ideas & techniques


Benefits
?Best in industry salary

Client Introduction
?One of the top real estate organization funded by TOP venture capitalist company

skills

?Marketing, Marketing Analytics, Tracking, Social media marketing, ATL, BTL, adwords, budgeting,

qualification

?? Sound analytical background with program certificates in Business Analytics from ISB, Great Lakes
? Experience in creating statistical models, clustering, and segmentation
? Sound working knowledge with tools � SAS, R, Python
? Good communication skills and clarity of thought while discussing ideas
? Strong understanding of various digital platforms
? Comfort with operating in VUCA environment