marketing head in mumbai

posted
contact
randstad india
position type
permanent
apply now

posted
location
mumbai, maharashtra
function
Retail
position type
permanent
experience
8 To 10
reference number
941253
contact
randstad india

job description

marketing head in mumbai

?Key Functions & Responsibilities

Strategic
- To be involved in developing the annual marketing and strategy plan for assigned projects
- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
- To draw up and track regularly the marketing budget Manage and develop the agency relationships
- Identifying and tying up with partners for events etc

Operational
- To handle day to day activities pertaining to the department
- Cross functional interaction
- Agency relationship management
- Briefing agencies, following up on the days tasks, manage consolidated feedback and ensure that the deliveries are as per the brief;
- Market research through visiting competition projects, tabulating, analysing and presenting a report on a regular basis to the management
- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities
- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
- To track actual spends and ensure costs are within the overall budget allocated
- To provide inputs to Vendors on the development of communication material
- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
- To monitor competitor activities, and based on the same undertake timely market intervention.

Internal & External Interactions
Internal: Top management, Function Heads Marketing & Sales, Sales, Design, CRM
External: Advertising Agency, Media agency, Digital Agency, Outdoor agency, PR agency, Event agencies, Vendors and others


Benefits
?One of the ongoing residential project in Mumbai

If interested please mail to nayna.k@randstad.in

Client Introduction
?One of the Leading Real Estate Company

skills

?marketing, residential project

qualification

?Qualification
PGDM/MBA Marketing

Experience
- About 15 + years of relevant experience in a brand manager role in the real estate
- Experience in ATL, BTL, Media planning & buying, digital