marketing head in mumbai

randstad india
position type
apply now

mumbai, maharashtra
position type
8 To 10
reference number
randstad india

job description

marketing head in mumbai

?Key Functions & Responsibilities

- To be involved in developing the annual marketing and strategy plan for assigned projects
- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
- To draw up and track regularly the marketing budget Manage and develop the agency relationships
- Identifying and tying up with partners for events etc

- To handle day to day activities pertaining to the department
- Cross functional interaction
- Agency relationship management
- Briefing agencies, following up on the days tasks, manage consolidated feedback and ensure that the deliveries are as per the brief;
- Market research through visiting competition projects, tabulating, analysing and presenting a report on a regular basis to the management
- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities
- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
- To track actual spends and ensure costs are within the overall budget allocated
- To provide inputs to Vendors on the development of communication material
- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
- To monitor competitor activities, and based on the same undertake timely market intervention.

Internal & External Interactions
Internal: Top management, Function Heads Marketing & Sales, Sales, Design, CRM
External: Advertising Agency, Media agency, Digital Agency, Outdoor agency, PR agency, Event agencies, Vendors and others

?One of the ongoing residential project in Mumbai

If interested please mail to

Client Introduction
?One of the Leading Real Estate Company


?marketing, residential project


PGDM/MBA Marketing

- About 15 + years of relevant experience in a brand manager role in the real estate
- Experience in ATL, BTL, Media planning & buying, digital