marketing manager - secured loans in mumbai

posted
contact
randstad india
position type
permanent
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posted
location
mumbai, maharashtra
function
Banking & finance
position type
permanent
experience
11-15
reference number
62520
contact
randstad india

job description

marketing manager - secured loans in mumbai

Job Title: Marketing Manager - Loan Against Securities
Reporting To: Business Head
Department: Marketing & Sales
Products: Retail Assets - Loan Against Securities (Loan against shares / Mutual Funds)
Principle Duties & Responsibilities:
#Marketing #BFSI Marketing #Brand Management #Digital Marketing#NBFC
 Responsible for lead PAN India Marketing, communication and Brand strategy.
 Building new and creative growth strategies through digital marketing, in line with
companies goal and vision.
 Extensive focus on Marketing through Digital medium/ Social channel marketing, besides
traditional Marketing channels.
 Executing effective digital media campaigns on platforms including but not limited to
Adwords, 
 Facebook Ads, Twitter Ads, Display, Video, Re-marketing, Branding, Affiliates etc.
 Collaborate with internal teams for creatives, data inputs etc. to optimize the campaigns and
ensure effective communication across the internal team (Content, Communication, PR and
Branding, Design, Retail sales, Agency, etc).
 Responsible for Branding, new launches, building collaterals, Sponsorships, Collaboration,
Promotions.
 Drive a go-to-market plan, Campaigns and other initiatives to drive turnover, growth and
brand salience.
Requirements:
Qualification MBA in Marketing from an esteemed university
Experience
and desired
candidate
profile Bring strong 8-10 years of experience in Digital marketing and at least
4-5 years of leading marketing for a startup/NBFC.
 Must be in a marketing role.
 Bring strong expertise in marketing intelligence and led multiple digital
campaigns in the past.
 Bring deep understanding of analytics tools, insight generation, and
attribution models.
 Strong team player who can lead in high pressure environments.Industry  Banking & Financial Only

skills

marketing

qualification

MBA/PGDM