marketing manager - seo in bengaluru / bangalore

randstad india
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bengaluru / bangalore
Banking & finance
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randstad india

job description

marketing manager - seo in bengaluru / bangalore

Job Description – (Role/ Position)
Marketing Manager - SEO
Company  – Division: Company OverviewThe is building a digital Consumer platform which aims to leverage
strong hooks among existing loyal consumers of the Group as well as attract
new consumers.
The Group will drive deep loyalty, engagement and a seamless journey with its
consumers through this platform. Deep analytics shall be at the core of the
business model and the Group shall build significant capabilities in this area as a
differentiator.Posting SummaryOurs is rare opportunity – to be trusted advisors on financial performance for a
new age digital start up!
Our focus for the year will be about defining the finance charter and establishing
a governance framework viz. validating financial targets, setting up budgetary
controls etc. So if you are excited to be a part of this journey – have previous
experience as a Business Finance Manage in a relevant industry, feel energised
by ambiguity , think deep but also like to roll up your sleeves - this might just be
the right place for you !Experience Level 8+ In YearsLocation BangaloreRoles/Responsibilities• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy
• Communication to clients, team, and management on strategy/project
development, timelines, and results
• Collaborate on client strategy and goal definition for success
• Keep pace with SEO, search engine, social media and internet
marketing industry trends and developmentFunctional / Technical Skills• Perform keyword research aligned to objectives to optimize existing
content and uncover new opportunities
• Provide SEO analysis and recommendations, execute/manage
strategies for content development in coordination with SEO goals
• Help to create and support marketing content to socialize and use for
social media purposes (e.g. customer videos briefs, customer case
studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via
social communities in coordination with client goals
• Implement and administer Technical search engine programs (XML
sitemaps, schema, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across
the major search channels in order to improve rankings
• Develop, monitor and evaluate web analytics dashboards and reports
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trendsExperience• Min 4+ years hands on experience in Search Engine Optimization
(SEO) both including on page , off page and Strong reporting
• Strong understanding of Search Engine Marketing (SEM) and Search
Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google,
WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in
multiple CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools
including Google Analytics as well as internal reporting tools
• Knowledge of PPC programs and optimizing