Job Summary:
Marketing Managers are responsible for planning, executing, and overseeing marketing strategies and
campaigns that promote a company's products or services. Here is a comprehensive overview of the job role
of a Marketing Manager. 1. Trade Marketing:
• Develop and execute trade marketing strategies to enhance brand visibility and market
...
penetration.
• Collaborate with key retailers and distributors to create mutually beneficial marketing
programs.
• Analyze market trends and competitor activities to identify opportunities for growth within
the trade channel.
• Create promotional materials, point-of-sale displays, and other trade marketing collateral. 2. Social Media Marketing:
• Develop and execute social media marketing campaigns across various platforms to engage
and grow our online community.
• Create and curate engaging and shareable content, including images, videos, and articles, to
promote our products and values.
• Monitor social media channels, respond to customer inquiries, and manage online
reputation.
• Collaborate with influencers and pet-related communities to expand brand reach. 3. Marketing Strategy:
• Work closely with the Director of Marketing to develop and implement overall marketing
strategies and plans.
• Conduct market research to identify customer preferences, industry trends, and emerging
opportunities.
• Analyze marketing metrics and key performance indicators to measure the effectiveness of
campaigns and make data-driven decisions. 4. Budget Management:
• Manage the marketing budget effectively, allocating resources to achieve maximum ROI.
• Monitor expenses and ensure campaigns stay within budget constraints. 5. Team Leadership:
• Lead and mentor a team of marketing professionals, fostering a collaborative and
innovative work environment.
show more
Job Summary:
Marketing Managers are responsible for planning, executing, and overseeing marketing strategies and
campaigns that promote a company's products or services. Here is a comprehensive overview of the job role
of a Marketing Manager. 1. Trade Marketing:
• Develop and execute trade marketing strategies to enhance brand visibility and market
penetration.
• Collaborate with key retailers and distributors to create mutually beneficial marketing
programs.
• Analyze market trends and competitor activities to identify opportunities for growth within
the trade channel.
• Create promotional materials, point-of-sale displays, and other trade marketing collateral. 2. Social Media Marketing:
• Develop and execute social media marketing campaigns across various platforms to engage
and grow our online community.
• Create and curate engaging and shareable content, including images, videos, and articles, to
promote our products and values.
• Monitor social media channels, respond to customer inquiries, and manage online
reputation.
• Collaborate with influencers and pet-related communities to expand brand reach. 3. Marketing Strategy:
...
• Work closely with the Director of Marketing to develop and implement overall marketing
strategies and plans.
• Conduct market research to identify customer preferences, industry trends, and emerging
opportunities.
• Analyze marketing metrics and key performance indicators to measure the effectiveness of
campaigns and make data-driven decisions. 4. Budget Management:
• Manage the marketing budget effectively, allocating resources to achieve maximum ROI.
• Monitor expenses and ensure campaigns stay within budget constraints. 5. Team Leadership:
• Lead and mentor a team of marketing professionals, fostering a collaborative and
innovative work environment.
show more