media planner & buyer in chandigarh

posted
contact
randstad india
position type
permanent
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posted
location
chandigarh
function
Digital, Marketing & Communication
position type
permanent
experience
3-8
reference number
63870
contact
randstad india

job description

media planner & buyer in chandigarh

The ideal candidate will be responsible for turning data into actionable insights by recognizing trends and anomalies in multivariate datasets. In order to use these insights for business improvement, this candidate should feel comfortable using their analysis to tell a story. 

 

Responsibilities:

  • Prepare proposals using in-house tools for review by a dedicated team.
  • Develop integrated digital media strategies.
  • Do Comprehensive review of the market by providing reports based on analysis of current market size, expected growth, market trends, Regulatory frameworks governing the industry etc., outsourcing Landscape, investment plan, latest technology update etc.
  • Required to decipher research requests, scope, and estimate the effort involved and map out the delivery plan.
  • Analyze the research findings in the form of a structured report or a pre-defined framework.
  • Monitor progress of metrics to identify any issues and raise any red flags to functional / org leads
  • Prepare and deliver presentations.
  • Coordinate the implementation of digital media plans.
  • Conceptualise digital advertising campaigns on Facebook, Instagram, LinkedIn, PPC
  • Track digital campaign performance.
  • Analyse campaign metrics, prepare performance reports, and provide recommendations.
  • Monitor market trends and identify new digital opportunities.

 

 

 

Are you a high performer? We are looking for an individual with:

 

  • Strong background across offline and online media channels. Digital channels including Programmatic, Social and Search.
  • Analytical skills measuring and analysing data and creating actionable insights.
  • Bachelor's degree in communication, marketing, or advertising.
  • Experience with campaign management and ad serving technology, including Google Analytics.
  • Deep knowledge of paid search, display advertising, SEO, and social media advertising.
  • Strong communication and presentation skills.
  • Analytical thinking and problem-solving abilities.
  • 4+ Years’ Relevant Experience in Fast Paced Work Environment
  • Expertise in Excel, PowerPoint
  • Exceptional Written, Oral, And Presentation Communication Abilities.

skills

Media Planning and Buying

qualification

Any